Beverage News • Spirits
Dedicated to giving back this holiday season, iconic spirit brand Grand Marnier has partnered with three charitable organizations to help raise funds for their individual causes. World Wildlife Fund, one of the world’s largest nature conservation programs; WaterAid America, dedicated to transforming lives by improving access to safe water, sanitation and hygiene in the world’s poorest countries; and Cool Earth, an organization that helps indigenous communities halt deforestation one village at a time, will participate in an extraordinary holiday program – The Grand Giving Tree.
Live now on Grand Marnier’s Facebook page, The Grand Giving Tree Facebook application will allow users to select a holiday ornament representing their organization of choice and place it on a virtual holiday tree. The organization with the most ornaments by December 31st will receive a $10,000 donation. The giving will not stop there. Grand Marnier acknowledges the significance of the causes featured and will award a secondary amount to each of the remaining two organizations. In addition, all users who hang an ornament on the tree can enter to win $1,000 for themselves to spread holiday cheer to their family and friends.
“We are so excited to be partnering with such amazing organizations,” said Pamela Broyles, Marketing Manager for Marnier Lapostolle Inc. “The holidays should be about giving, and we are honored to be able to contribute to these deserving causes.”
Recognizing the importance of social media in our digital world, Grand Marnier is tapping into an audience of millions and encouraging them to give back in a non-traditional way.
“By utilizing a hugely popular platform like Facebook, The Grand Giving Tree will bring people together through social networking and the power of goodwill,” concluded Broyles.
Take a moment to get involved during the holidays by visiting The Grand Giving Tree on Facebook at http://www.facebook.com/grandmarnier and choose your cause’s ornament today.