Beverage News • Wine
Two industry leaders are uniting for a single cause — to help A Child’s Right assure safe drinking water for children in Asia and Africa. Members of Cellar Angels will now be able to select A Child’s Right as a funds recipient whenever they purchase wine via the Cellar Angels website. Mutineer Magazine will assist in the program’s promotion and oversee marketing of the opportunity.
Cellar Angels is a unique wine philanthropy company specializing in providing artisanal wines to their members at a discount in the name of their partnering charities. The Cellar Angels member selects which charity the company donates proceeds towards and A Child’s Right is now an option. The two companies were brought together by Alan Kropf, Editor in Chief of Mutineer Magazine.
“Water relief is fundamentally a beverage issue, and I’m repeatedly amazed at A Child’s Right’s effectiveness in bringing clean water to children in urban areas around the world. With Cellar Angels joining Mutineer Magazine to support the efforts of A Child’s Right, we are setting up a sustainable way to raise funds and awareness with long-term potential,” Kropf said.
Mutineer Magazine has been working with A Child’s Right since 2009, producing a list of awareness-building and fundraising projects including the 2nd Annual Mutineer Red Carpet Party in partnership with Amarula Cream, Mutineer Blue Carpet Dinner in partnership with Jordan Vineyard and Winery, Mutineer Holiday Comedy Festival in partnership with Don Roberto Tequila, Mutinous Battle Chai Ale in partnership with New Holland Brewing Co. and the upcoming 3rd Annual Mutineer Red Carpet Party in partnership with Luxardo and Chinaco Tequila. Mutineer’s recent water relief work with A Child’s Right culminated with Kropf’s visit to Kathmandu, Nepal to observe the installation of five water filtration systems funded through Mutineer projects and a special November water-themed issue of Mutineer Magazine which recaps the project.
Cellar Angels works exclusively with acclaimed Napa and Sonoma County artisan wineries to provide its members access to highly sought-after wines at discounts well below retail and then donates portions of proceeds to charity. Once a week, Cellar Angels members receive a private email indicating that week’s offer and exclusive member price, a custom video of the wine and winemaker, tasting notes and food-pairing recipe. The member has just five days to purchase before the opportunity ends.
“There is nothing more important in the production of exceptional wine than water. In fact, there’s nothing more important in life,” indicated Martin Cody, President of Cellar Angels. “Partnering with both Mutineer and A Child’s Right allows us the privilege to help make sure children have access to clean water.”
Eric Stowe, Executive Director of A Child’s Right, states, “Cellar Angels gives ‘wine pairing’ a whole new meaning. Pairing fine wine with charitable giving means that children who formerly drank contaminated water will now drink water that is clean and safe.” He goes on to say, “There’s a very old story about turning water into wine, but turning wine into water is something entirely new!”
To sign up for a complimentary membership and receive the weekly Cellar Angels email, please visit cellarangels.com.