Jack Daniel’s has launched the “Operation Ride Home” campaign and with a significant $101,000.000 contribution to the legendary 101st Airborne Division of Fort Campbell, KY in an effort to help reunite Soldiers and their families this holiday season. An excerpt from the press release reads:
The famed distillery has joined forces with the Armed Services YMCA of Fort Campbell that will work with military officials at the installation to identify soldiers and families with particular needs and financial assistance for travel from the base to their homes throughout the U.S. this holiday season.
In honor of the decorated 101st Airborne Division at Fort Campbell, Jack Daniel’s has donated $101,000 to launch the campaign and is encouraging its friends to visit www.JDOperationRideHome.com and contribute what they can to assist in the effort. The Armed Services YMCA will be purchasing plane tickets and providing pre-paid debit cards for gas, lodging and food for soldiers and their families to travel to their family homes. The 101st Airborne Division has members serving from all over the U.S. and has been on multiple deployments to Iraq and Afghanistan.
“There are so many enlisted soldiers with families who would love to go to their homes for the holidays, but just don’t have the means to do it,” said Jeff Arnett, Jack Daniel’s Master Distiller. “These heroes have been serving our country on multiple deployments overseas and we just want to do what we can to help reunite them with their families during this special season. After all, it’s not what is under the Christmas tree, but who is around it.”
Want to help? Visit www.JDOperationRideHome.com.