Starting today, The Napa Valley Vintners non-profit trade association is bringing the 2011 Napa Valley harvest to people around the world with Harvest Live 2011. Each day throughout the week-long live webcast, follow the Harvest Live crew as they visit a different winery throughout the Napa Valley AVA. The press release can be found below.
St Helena, CA–The Napa Valley Vintners (NVV) non-profit trade association is excited to bring “Harvest Live 2011,” the Napa Valley’s first week-long, live harvest webcast that will allow viewers to interact in real time with winemakers, vineyard managers and special wine industry co-hosts to hear and see all that’s news with this year’s crush in America”s premier wine region.
“These innovative, interactive webcast will be breaking new ground in social media wine education,” said Linda Reiff, NVV executive director. “It will be a terrific opportunity to have a conversation with these renowned vintners in real time, all week long.”
“Harvest Live provides an opportunity for anyone, anywhere, to experience a Napa Valley harvest–even on their phone via the Ustream mobile application,” explained Christophe Smith of Titus Vineyards. “This is a chance for wine lovers to connect with the Napa Valley beyond what they have tasted in the bottle and have a behind the scenes look into the 2011 vintage. We look forward to a great exchange between wine enthusiasts and those of us in the winemaking business during this most exciting and important time of year.”
Produced by Christophe Smith along with David Gowdy of Dirt on the Vine, Randy Hall of VOM Productions and the NVV, Harvest Live offers participants a behind the scenes view into the Napa Valley harvest that even many locals don’t get a chance to see. During the morning broadcasts viewers will be taken outside into the vineyard to learn about picking decisions and what’s current in the field, then during the afternoon journey into the cellars to follow those grapes through the winemaking process. Capitalizing on the real-time webcast, viewers will have the ability to ask questions of winemakers and hosts via the Ustream webcast and receive answers instantly. For Twitter and Facebook users, questions will be monitored and answered via the #HL11 hashtag.
The interactive, one-hour webcasts will occur daily October 17th through 22nd at 9am PDT and 2:30pm PDT, and will be hosted at a different winery each day, showcasing varied winemaking techniques as well as multiple American Viticultural Areas (AVAs) throughout the Napa Valley AVA.
The winery participants by day are as follows:
Monday, October 17: Robert Mondavi Winery with Keith Horn, director of vineyards and Genevieve Janssens, director of winemaking
Tuesday, October 18: Staglin Family Vineyards with Garen Staglin, owner, along with Fredrik Johansson, winemaker and Chris Platt, assistant winemaker
Wednesday, October 19: William Hill Estate Winery with Raif Holdenried, winemaker
Thursday, October 20: Round Pond Estate with Chris Pedemonte, vineyard manager and Brian Brown, winemaker
Friday, October 21: Titus Vineyards with brothers Eric and Phillip Titus
Saturday, October 22: Chappellet Vineyard & Winery with Phillip Titus, winemaker
To access the interactive webcast, visit the NVV’s Harvest 2011 website at www.napavintners.com/harvest. A detailed schedule including on-camera talent and topics can be viewed online in advance of broadcast, and sessions will be archived here as well so viewers can watch and hear all the sessions.
About the Napa Valley Vintners
The Napa Valley Vintners is the non-profit trade association responsible for promoting and protecting the Napa Valley appellation as the premier winegrowing region. From seven founding members in 1944, today the association represents more than 420 Napa Valley wineries and collectively is a leader in the world-wide wine industry. To learn more about our region and its legendary American wines, visit www.napavintners.com.