In an unlikely partnership, Banana Republic and Clos du Bois Winery have joined forces to create limited-edition holiday bottles for the Clos du Bois North Coast Chardonnay and North Coast Cabernet Sauvignon. Designed by Banana Republic Creative Director Simon Kneen, the festive hand-sketched labels are designed to bring cheer to holiday parties, stockings and evenings by the fire.
On each bottle there is a QR code which will instantly give consumers access to a holiday party soundtrack, style tips from Banana Republic’s Simon Kneen, entertaining advice from lifestyle expert Katie Lee and food and wine recommendations from Clos du Bois Winemaker Gary Sitton.
“Inspired by the glamour of the holidays, the bottles illustrate the brands’ shared passion for effortless sophistication. Each sketch is a perfect fit for the wine it adorns—the ‘go-to’ little black dress is particularly fitting for a universal favorite like Chardonnay, while a red full-skirted frock made for romance and dancing the night away makes a bold statement on the Cabernet Sauvignon,” the press release read. Kneen continues, “What really excites me about this creation is that it offers our consumers a completely different option for holiday gifts this year. Everything deserves a little extra sparkle and glamour over the holiday season, so why not your wine too? It’s safe to say everyone on my list knows what they’re getting this year!”
The Chardonnay retails for $16.99 and the Cabernet Sauvignon for $18.99, available for purchase on www.ClosduBois.com starting November 1, 2011.