An unlikely combination, Familia Camarena Tequila has partnered with the Minnesota Vikings for a three-year marketing sponsorship. Announced just a day after the kickoff of the 2011 NFL season and the nail biting conclusion of the Green Bay/New Orleans game, the terms of the marketing partnership include rights to the Minnesota Vikings logos, as well as in-stadium brand exposure during all Vikings regular season home games.
“Camarena Tequila’s partnership with the Vikings is an integral part of our marketing strategy focused on continued consumer trial and awareness of Camarena Tequila,” said Gerard Thoukis, Director of Marketing for Camarena. “We look forward to a great inaugural season with this well-respected organization.”
Less than two years old, Familia Camarena Tequila’s professional sports marketing strategy has followed suit with the brand’s more than double-digit growth since its inception in 2010. Announcement of Familia Camarena Tequila’s partnership with the Vikings coincides with sponsorship agreements with six Major League Baseball clubs, two National Basketball Association teams and three additional National Football League teams this year.
Breweries have been partnering with professional sports teams for years, it’s nice to see spirits trying their hand in that arena.