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Don Julio 70 Añejo Claro to Release This Fall

Spirits
08.08.2011

Don Julio 70

This fall, Don Julio will release a tequila unlike anything ever seen before. The tequila, Don Julio 70 Añejo Claro, is being launched to honor the 70th anniversary of the year Don Julio González began creating tequila at the very young age of 17.

What makes it unique? It’s a clear añejo. To be considered an añejo, or aged tequila, the tequila by law must spend a minimum of one year in oak barrels and no more than three years. During this time, the tequila pulls flavor and color from the barrel. In contrast, a blanco (“white”) or plata (“silver”) tequila is a clear tequila that spends little or no time in stainless or oak, no more than 2 months. Because of spending so little time in barrels (or none at all), the tequila remains clear.

With Don Julio 70 Añejo Claro, Don Julio Master Distiller Enrique de Colsa is able to get the rich, complex flavors of a traditional añejo in a liquid that is filtered to become a clear spirit. It spends 18 months in reclaimed American oak before being filtered, giving the tequila its unique clarity. In order to return Tequila Don Julio to a clear silver color, the aged liquid is filtered using a special process where electronically magnetized particles are added to the aged liquid. The free radicals in the particles bond to the coloring. After a certain period of time passes, the particles containing the color molecules are filtered out, producing a clear Añejo tequila.

Tequila Don Julio 70 will be available at participating stores nationwide, in Mexico and at Duty Free stores beginning in fall 2011. The 750ml bottle has a suggested retail price of $70.



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