June was a great month for fine beverage features in WIRED Magazine. In addition to the story on the mold mystery surrounding Canadian Club whiskey’s barrel aging warehouses we posted about earlier in the weak, this month’s issue also includes the feature article “Liquid Gold: The Booming Market for Human Breast Milk” by Judy Dutton, which can be read in its entirety online.
This article really showcases the diversity of fine beverage and how it can affect us in our daily lives in ways we wouldn’t normally think of, exploring the effects of the burgeoning breast milk market from economic, cultural and health perspectives. Yes, ladies and gentleman, there’s never been a more exciting and innovative time in fine beverage.
From the article:
Most body fluids, tissues, and organs—semen, blood, livers, kidneys—are highly regulated by government authorities. But not breast milk. It’s considered a food, so it’s legal to swap, buy, or sell it nearly everywhere in the US. This accounts, in part, for the widely varying quality and safety standards in the online market for milk. For their part, Prolacta and nonprofit milk banks have rigorous screening processes for potential donors, including tests for drugs, hepatitis, and HIV. But Only the Breast and the volunteer sites, which see themselves more as communities than commodity markets, don’t screen donors or assume responsibility for the milk they help disseminate.
Whatever the source of the milk or its channel of distribution, the trend is clear: Human milk is being bought, sold, donated—and gratefully received—on an unprecedented scale. And as demand grows, the competition for every ounce is getting more fierce.
Click here to continue reading this article.