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Think Outside the Box With Bagged Wine


Indulge Wine

The whole Mutineer crew are pretty big advocates for sustainability and making environmentally sound choices when possible. Our Issue #16 of Mutineer is testament to this as nearly the entire issue was focused around Earth day with sustainability in mind pertaining to all aspects of the beverage industry. This brings me to bagged wine. We have seen boxed wine. We have seen wines such as FLASQ that comes in cans. We have even seen wine that comes in a keg, as seen with MAS Wine Company. We’ve even seen wine coming in small juice like boxes. Now, we have Indulge Wine which features a large Capri Sun (beverage, yeah!) type pouch that holds the equivalent of two bottles of wine. Some people might be turned off from wine not coming in a traditional bottle and they might think this is just Franzia in different packaging, but what Indulge is offering is premium world class wine in environmentally friendly packaging and that’s something we can get on board with pretty easily.

What are some of the pros of Indulge Wine? Compared to bottled and boxed wine, it has the:

  • Lowest carbon footprint
  • Highest wine to packaging ratio
  • Lowest transportation cost
  • Lowest landfill pressure by weight
  • Lowest energy input to chill

And on top of this, it stays fresh once opened for up to 30 days as air isn’t introduced to the 2009 Pinot Noir Central Coast or the 2009 Sauvignon Blanc North Coast inside.

I personally haven’t had the opportunity to try Indulge Wine, but I look forward to the opportunity and innovating ideas such as this excite me.


  1. Julie | Tuesday, May 3, 2011

    What a great idea. This could be the next ‘big thing’ to hit wine, if we have an open mind.

  2. Marge | Saturday, July 14, 2012

    We bought and tasted both the Sauvignon Blanc and Pinot Noir Indulge wines in a store in San Simeon. They were excellent!

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