Joining the exciting mobile food revolution, Freixenet USA announces the launch of the Freixenet Tastings & Tapas Truck this June. The “Black Bottle Bubbly” will visit five east coast cities to introduce the first food truck created to share the beauty and versatility of cava, Spain’s sparkling wine, one glass of Freixenet at a time. As the first sparkling wine to go mobile, Freixenet recognizes that the food truck culture provides a unique and perfectly matched showcase to make sparkling wine accessible for everyday enjoyment, to highlight its fondness for food, and share Spain’s love of nightlife.
The Freixenet Tastings & Tapas Truck will make several stops in each city to connect with consumers, offering them the opportunity to taste Freixenet sparkling wine, nibble on “tapas” and play games. The Freixenet Tastings & Tapas Truck tour will provide occasions for people to discover how “wonderfully unexpected” Freixenet can be, whether they are tasting it for the first time or finding it again.
The Freixenet Tastings & Tapas Truck will be stopping in the following cities:
· June 2-5: Hoboken and Asbury Park, New Jersey
· June 9-12: Boston, Massachusetts
· June 16-18: Baltimore, Maryland
· June 23-26: Washington, DC
Up to the minute tour updates and details, including “wonderfully unexpected” happenings along the way, can be followed at www.freixenetusa.com/cavatruck, via Twitter and on Facebook. Freixenet lovers all over the country can also join in the fun of the tour with the “Wonderfully Unexpected Photo Contest.” Photos capturing spontaneous, everyday moments with Freixenet can be submitted to enter the contest for a chance to win prizes including a grand prize of a night on the town for two. Complete rules will be available online.
Each bottle of Freixenet takes a minimum of three years to create from the grape to the glass and is made using the traditional method (the same process used for champagne) and the latest technology to ensure consistency. Even with this unwavering focus on quality, Freixenet is still very wallet friendly, which, with its versatility, makes it the perfect wine for every day. And lest you think sparkling wine is just for celebrating, Freixenet is a “wonderfully unexpected” pairing with spicy foods, barbecue, sushi, fried foods like pommes frites, and even popcorn.