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Rémy Martin Unveils First Clear Spirit

Spirits
02.15.2011

Remy Martin V

Last fall, Rémy Martin launched a new product in two exclusive markets – San Francisco and Atlanta. After a successful welcoming into those areas, the rest of the country will see the launch of Rémy Martin V on April 1st. Rémy Martin V? Rémy Martin V is a spirit unlike anything else in the Rémy Martin portfolio and it is aimed at the 21-29 year old demographic. Aside from targeting the younger generation of drinkers, Rémy Martin V will challenge vodka as the premium clear spirit used for cocktails at bars and nightclubs around the country.

How is it different? Rémy Martin V is unique because unlike their Cognac, V is clear. Rather than aging V in oak barrels which gives Cognac its color and rich flavor, V is filtered using a bespoke process that chills the spirit to -10 degrees Celsius, ensuring a beautiful, transparent color and unparalleled smooth, fresh, clean taste according to Rémy Martin. Rémy Martin says it’s great over ice, but it was meant to be mixed with drinks such as The Belmondo with Cointreau, Vermouth, and Orange Bitters served up in a martini glass.

Rémy Martin V will be available nationwide staring April 1st and will retail for $40 per 750ml bottle.



Comments

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