That’s what Miller High Life wants to be anyway. Miller High Life just unveiled a new marketing campaign and it’s pretty simple; no multi-million dollar professional athlete sponsorships, no Super Bowl commercials, and no ads with famous celebrities in them. Instead, they want to sponsor you. For just two minutes of your time, you can be sponsored by them. Will you receive a multi-million dollar sponsorship? Well, no. But you could be featured on their Facebook page or even appear in one of their advertisements.
What about everyone else? Everyone else has the choice to receive a $1 check in the mail, a $2 off coupon for Miller High Life, or to donate $1 to the Iraq and Afghanistan Veterans of America, a great organization that benefits returning veterans from Iraq and Afghanistan. As a combat veteran of Iraq, naturally I’d choose to donate the $1 to the IAVA and I hope you would too. A $1 check just seems like a hassle and $2 off Miller High Life doesn’t really get me excited. Signing up only took a minute to do and I checked the box that I didn’t want to receive any emails from them and an hour later, I’ve yet to receive anything.
A total of only $200,000 will be donated, written in checks, or sent in coupons, which is disappointing but anything helps the IAVA. So sign up soon and let’s help the IAVA get some money!