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Deschutes Brewery: Behind The Label


I’m a huge fan of Deschutes Brewery from Bend, Oregon and as a craft beer addict, I am thankful for having always had a plentiful supply of their spectacular brews since I was of legal drinking age. I’ve also been fortunate enough to meet the extraordinary people behind their award winning brews and it’s a simple case of great people making great beer. As mentioned, they are from Oregon and one of the really cool things I continually see with Deschutes is their connection with Oregon and it’s more than just the place they are from. You can see Oregon in the names of their beers, in their labels, in the inspiration of each of their unique and exciting beers.

Below is a video for Deschutes that was created by their advertising agency that I really liked and I wanted to share with you. I must point out, however, that there is a very brief moment (one second) of partial female nudity around 3:15, so please be mindful of that. I think it’s a very cool video that captures a lot of the soul that is Deschutes and it also shows some of the inspirations behind their very cool labels. With that said, enjoy.


  1. Chris Spradley | Thursday, December 30, 2010

    A beautiful video of my two most favorite things in the world; the wonderful world of creation and of course, craft beer. Deschutes is one of my favorite breweries and Oregon is on my list of places I desperately want to hike and camp and lose myself in.

    Great job!! I’m gonna watch it again!

  2. Deschutes Brewery: Behind The Label |… | Thursday, December 30, 2010

    […] post: Deschutes Brewery: Behind The Label |… Comments [0]Digg […]

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