The much talked about but ever so elusive Johnnie Walker Double Black is back. Well, in March 2011 anyways. Originally launched and tested at six leading international airport locations in January 2010, Double Black was received so well that it will be distributed globally early next year. Taking the already smoky Johnnie Walker Black Label, Master Blender Jim Beveridge would take the characteristics found in that and amplify them, creating a new intensity to the spirit. Continue Reading »
The Pepsi Japan’s marketing team is on a roll with .. uh, creative .. limited edition releases of Pepsi. From the same people that brought you Pepsi Cucumber Ice, Pepsi Baobab, Pepsi Shiso, Pepsi Blue Hawaii, and Pepsi Azuki, Pepsi Japan would like to introduce to you Pepsi Mont Blanc. Never ceasing to amaze me, the new product will taste like the popular Mont Blanc dessert, mixing the taste of marron (chestnut) and snow from Mont Blanc.
French for “white mountain”, Mont Blanc pays to tribute to France’s Mont Blanc, the highest mountain in the European Union. Scheduled for release October 26, Mont Blanc is also a fitting tribute to the nearing start of winter.
There is a new tequila hitting the alcohol market in Hawaii and it’s called Peligroso. New to California and Hawaii markets, Peligroso has also set its sights to hit markets in Arizona and Nevada later this month and Peligroso was released in California on Cinco de Mayo. This premium tequila is available in Silver, Reposado and Anejo. Peligroso is also seeking organic and kosher certification of its distillery in the highlands of Atotonilco in the Mexican State of Jalisco.
As the absinthe market in the U.S. continues to expand, consumers are increasingly left with difficult decisions regarding which absinthe they should buy. Unfortunately, the lack of a formal spirit definition for absinthe in this country has left the door open for many lower quality and/or fake products to be placed right next to the best of the best, many times priced the same or even higher than their higher quality counterparts. So, with that in mind, here are a few pointers that can help you avoid buying a $70 bottle of drain cleaner:
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This past June, the 2010 SIP Awards were held at the exclusive Ivy Rooftop at the Hyatt Andaz Hotel in downtown San Diego, CA. The SIP Awards is unique in that it is the only international spirits competition judged by consumers. Engaging in blind tastings by scoring each spirit by aroma, taste, and finish, the use of consumers as judges levels the playing field between established brands and those new to commercially producing spirits. In total, there were 162 spirits competing for the coveted Platinum Prize awarded to the consumer’s spirit of choice. Continue Reading »
From the people who brought you such memorable Cognacs like Louis XIII, the always impressive Rémy Martin is at it again, this time with the release of Diamant, their new super-premium Cognac. This Fine Champagne Cognac is crafted from some of the most sought after grapes in the Champagne region and uses traditional distillation methods and long maturation in Limousin oak casks. Continue Reading »
