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Johnnie Walker Double Black Returns


Johnnie Walker Double Black

The much talked about but ever so elusive Johnnie Walker Double Black is back. Well, in March 2011 anyways. Originally launched and tested at six leading international airport locations in January 2010, Double Black was received so well that it will be distributed globally early next year. Taking the already smoky Johnnie Walker Black Label, Master Blender Jim Beveridge would take the characteristics found in that and amplify them, creating a new intensity to the spirit. “Johnnie Walker Double Black takes Johnnie Walker Black Label as its starting point. Drawing on generations of blending and maturation expertise and with the keys to the largest, most diverse stocks of aged Scotch whiskies in the world, I have created Johnnie Walker Black to be a new and complementary perspective on Black Label”, said Master Blender Jim Beveridge.

No price point has been announced, but it can be expected to have a 15-20% premium over Johnnie Walker Black Label.


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