Johnnie Walker Double Black Returns

The much talked about but ever so elusive Johnnie Walker Double Black is back. Well, in March 2011 anyways. Originally launched and tested at six leading international airport locations in January 2010, Double Black was received so well that it will be distributed globally early next year. Taking the already smoky Johnnie Walker Black Label, Master Blender Jim Beveridge would take the characteristics found in that and amplify them, creating a new intensity to the spirit. “Johnnie Walker Double Black takes Johnnie Walker Black Label as its starting point. Drawing on generations of blending and maturation expertise and with the keys to the largest, most diverse stocks of aged Scotch whiskies in the world, I have created Johnnie Walker Black to be a new and complementary perspective on Black Label”, said Master Blender Jim Beveridge.

No price point has been announced, but it can be expected to have a 15-20% premium over Johnnie Walker Black Label.

Related Posts

1. Johnnie Walker Launches New Limited Edition Whisky in the United States
   The makers of Johnnie Walker announce the launch of Johnnie Walker Double Black, a new limited edition Scotch whisky debuting in the United States this...
2. Firestone Walker Announces Release of Double Jack Imperial IPA
   The release of Firestone Walker Brewing Company’s Imperial IPA, Double Jack, is a renewed commitment to providing exemplary examples of ales, true to style. Double...
3. Preview of Firestone Walker XV Anniversary Ale Label
   The label has been officially released by Firestone Walker and day by day, we come one step closer to their 15th anniversary ale. “XV”, which...
4. Firestone Walker To Expand Proprietor’s Series Distribution in 2011
   Limited, specialty cult beers can be really exciting, but not when they only reach the hands of the privileged few. This is why I am...