On March 8, 1981, Andy Warhol journaled about a group he had discovered called the “2000 Club.” It was described as a company of men who had collected 2000 bottles of Dom Perignon, and were keeping them locked in a vault until New Year’s Eve of the new millennium. The alleged plan was that the corks would be popped when the clock struck midnight. If all hell didn’t break loose, than at least they’d have themselves some damn good bubbly.
It’s no wonder Warhol would find the story compelling. He became dedicated to Dom in the 1970’s, when he and his compatriots enjoyed the luxury Champagne at Studio 54.
As a tribute to the Pop Art pioneer, Dom Perignon collaborated with the Design Laboratory at Central Saint Martin’s School of Art & Design to create a set of six new labels – the first time Dom has changed their label since their first vintage, in 1921. Like Warhol and his paintings, the new labels are bright, bold and colorful; they come in violet, emerald green, blue, red, yellow and lilac. The champagne inside the bottles is vintage 2002.
The new collection will be released on October 15, 2010. Each 750ML bottle is available for $150/each, but only for a limited time.