New Product Spotlight: Rémy Martin V — A “White” Cognac

Typically, when a product fermented from grapes goes “white” (i.e.: white zinfandel), it isn’t a good thing. This is not the case with Rémy Martin V (pronounced “vee”) — the first clear spirit from the House of Rémy Martin.

“The new spirit masterfully blends the savoir faire and the aromatic richness of the Rémy Martin House with the smoothness and mixability of a clear spirit. The finest grapes found in the heart of Rémy Martin’s vineyard are hand-selected and harvested only once a year, at the beginning of each fall. Small batches are slowly distilled in traditional copper pot stills throughout the winter, then ice-cold filtered. The eaux-de-vie is left to rest all spring in order to bring out full aromas and flavors. The finished product, the exclusively crafted Remy Martin V, is not a cognac. Rather than aged in oak barrels – the final step in the cognac making process – the liquid goes through a proprietary 14F (-10C) ice cold filtration process, giving it is brilliant transparent color, unique aroma and subtle taste with hints of pear and fresh mint.”

Rémy Martin V launches this September and will be available exclusively at nightclubs and liquor stores in Atlanta and the San Francisco Bay Area. The company expects to launch in Miami by 2011, and then expand into other metro markets nationwide.

Rémy Martin has employed the assistance of renowned NYC mixologist and fine beverage consultant, Charles Hardwick, to concoct a series of cocktails with the new clear spirit. His recipes for “The Belmondo,” “The Femme Fatale,” “The Victor,” and “The Verve” can be found on the Rémy Martin Facebook Page. Follow Charles Hardwick’s fine beverage adventures on Twitter at @drinkmarkt.

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