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FTW: Hedges Family Estate Bucks the System!


Hedges Family Estate

There’s a winery in Washington State that’s trying to rock the boat so hard, you can damn near surf off the waves created by said boat rocking. This winery is Hedges Family Estate, based out of the Red Mountain AVA, which is centered on Benton City.

Here’s their current thing…

They campaigned on Facebook for weeks, asking their fans to pledge body and soul for the sake of the terroir of Red Mountain; seriously, this is no metaphor! Christophe Hedges, Sales and Marketing Manger and son of Hedges proprietors Tom and Anne-Marie, along with his trusty companion and sales person, Boo Walker, are literally asking the public (which they’ve dubbed “Plebeians”) to pledge their flesh for “this sacred piece of land”. Seven people (I think) have been accepted into their secret society, each by  submitting a mission statement of sorts in a format of their own choosing. Inductees were from all over, including 2 from Texas, 1 from Ohio, 2 from Oregon, and 2 from Washington State. Once accepted, they must go through an initiation ceremony; that is, they’re required to offer up their own skin as a canvas for a tatoo of The Mark of Red Mountain, which perhaps resembles the symbol of the Illuminati. Those who offer up their flesh for this tatoo will be rewarded handsomely.

In exchange for their pound of flesh they’re promised the following:

“We will begin with a Champagne ceremony where we will present participants with a magnum of Red Mountain in a wooden box. Then we will continue on to the Seattle Art Museum to envoke our senses, then to the tattoo parlor. Afterwards, we will dine together and dive into the night. The entire day and evening will be documented and of course sponsored by HFE. More to come…”

Hedges also plans to initiate another few people every year. You can follow this campaign, as well as their crusade again the Parkerisation of wines and the 100 point score aristocracy via their Facebook page.


  1. Phil | Sunday, August 8, 2010

    If I write an essay and win, I get tattoo and a night on the town in Seattle? Why does this remind me of a movie. I can’t put my finger on it but its very gothic.

    Pretty cool.

  2. Yashar Shizzle Shayan | Sunday, August 8, 2010

    really? I don’t think I’ve heard of this movie, if you remember the name of it, let me know!

  3. Erin | Sunday, August 8, 2010

    This would be really cool if I wasn’t deathly afraid of needles big or small, I don’t discriminate.

  4. Rick Gideon | Sunday, August 8, 2010

    Congrats on being chosen, Yashar! I may have been inclined to apply had I of known about it.. they sound like they have a very Mutineer-esque attitude on things. Maybe next year.

  5. Yashar Shizzle Shayan | Sunday, August 8, 2010

    Mutineer-esque indeed! Keep your eyes peeled for next year!

  6. Brian | Monday, August 9, 2010

    I’d rather build something out of Legos to pay tribute to the Red Mountain AVA than offer up my skin …. but depending on how much alcohol is included in being “rewarded handsomely” … I just might change my mind.

  7. Yashar Shizzle Shayan | Monday, August 9, 2010

    Everyone has their price!

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