While advocates against alcohol advertising in motorsports have been pressing for years for the elimination of such sponsorships, there are a few teams out there, in a multitude of motorsports, which carry the colors of both popular and distinguished brands. Take Formula 1, for instance, where high rollers and lavish lifestyles are omnipresent, and the sponsors pay a huge premium for the exposure.
Whyte and Mackay of Scotland, producers of fine blended Scotch whisky, sponsor the Force India F1 Team. And they have gone the extra mile, so to speak. Their Master Distiller, Richard Paterson, created a special blend for each of the team’s drivers to commemorate their sponsorship of the team. Tonio Liuzzi, Adrian Sutil, and Paul di Resta were all presented with a bottle labeled with the team livery and their names with the contents inside being blended to match each drivers’ personality. They were presented this limited edition Scotch at the British Grand Prix earlier this month. Talk about a unique bonus!
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Comments 
Kristian Rowsam | Wednesday, July 28, 2010
Absolutely. Let the minor leagues follow suit with shying away… I have no problem with it. Let the truest of true motorsports lead by example. My all time favorite will never die in my heart…. European Touring Car Series about 10 or so years ago… Warsteiner sponsored cars that used their old motto written across the hood on the cars…”Because Life is Too Short to Drink Cheap Beer”.
Amen.
Ashley V Routson | Thursday, July 29, 2010
AMEN! Life is too freaking short to drink beer. Fuck yeah!
Jerry Bagley | Monday, August 2, 2010
Those sound like freaking sweet bottles Whyte and Mackay presented to the Force India drivers.
Why can’t these idiots find something else to advocate. I buy Johnny Walker Black not because it tastes as good as Balvenie 21 but because my favorite F1 team is sponsored by Black.
It works for me!