Would You Have a Drink With You? This is the question that Stolichnava Vodka is posing to its audience in a new ad campaign that will feature multiple celebrities, including Hugh Hefner and Julia Stiles.
Conceptualized by advertising agency Ogilvy & Mather, the campaign consists of print ads and commercials, challenging the consumer to ponder if they have what it takes. “Are you daring enough? Are you an original? Are you experiencing and living your life in an authentic, interesting way? Are you someone you’d want to share a Stoli with?”
“Stoli, with its rich heritage as a pioneering brand, looks forward to bringing the Would You Have A Drink With You? campaign to life for our consumers and trade alike via events, sponsorships, and on- and off-premise programs.” – Lisa Pfenning, Category Director – Stolichnaya Vodka, William Grant & Sons USA. “We are excited to see how Stoli fans across the country react and interact with this exciting program and the dynamic personalities we present, whose own pioneering spirits perfectly mirror that of the Stolichnaya brand.”
The campaign launched with Hugh Hefner. In his honor, Stoli will release a limited edition bottle of Stoli Ohranj featuring the iconic Playboy bunny logo, beginning October 2010.
“With the launch of this new campaign, Stoli recognizes originality, creativity and passion in a call to action to the consumer.” — Andrey Skurikhin, partner at SPI Group, brand owner. “Stoli has a history of venturing into unchartered territory and the new campaign will spotlight real originals, people who take chances without asking for permission. Hugh Hefner exemplifies these shared qualities with Stoli and is the perfect individual to kickoff our new campaign.”
The newest commercial in the lineup is Julia Stiles having a Stoli cocktail with, you guessed, herself.