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German Marketing Firm Trademarks ‘F***ing Hell’


F-ing an Austrian Village A German marketing firm has caused quite the controversy over in Europe with the patenting of the name ‘Fucking Hell’. The firm has expressed the desire to use the trademark for “the marketing of a beer among other things.”

“In German the word for a lager beer is a Helles Beer, so we have also patented the name ‘Fucking Hell’, which means lager from Fucking of course.” — Stefan Fellenberg, ‘Fucking Hell’ trademark co-owner and spokesperson.

In order to receive approval from the Trade Marks and Designs Registration Office of the European Union, the firm claimed that the trademark was inspired by the rather odd name of a rural town in Austria.

The village of Fucking (pronounced ‘fooking’) is located to the north of Salzburg, close to the German border. And yes, it is really named Fucking. The most popular feature of the town is the four traffic signs that tout its name. Tourists love taking their picture next to them, and the delinquents love to steal them.

Fucking an Austrian Village

According to Wikipedia, a resident of the village, Josef Winkler, once tried to cash in on the unique name by attempting to sell t-shirts featuring the famous road signs with the slogan “I like Fucking in Austria”.

Although the name was rejected at first, the European Union has come forward with public statements supporting its decision to approve the trademark:“The word combination claimed contains no semantic indication that could refer to a certain person or group of persons. Nor does it incite a particular act. It cannot even be understood as an instruction that the reader should go to hell.”

There has not been an official announcement regarding the actual development of the beer, such as where it will be brewed and who will be brewing it. Unconfirmed rumors state that ‘Fucking Hell’ beer is scheduled to release in either August or September. If it does get produced, one can only hope that it will make it over the pond to the States. I think it would be pretty rad to order up some ‘Fucking Hell’.


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