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Beer + Reggae + ’80s Dance Party = New Red Stripe “Ambassador Say Relax” Video Campaign


Red Stripe Beer Ambassador Say Relax

Last week, Red Stripe Beer announced the world premiere of the Red Stripe Ambassador’s “Ambassador Say Relax” video, a reggae remake of the popular ’80s song “Relax” (originally recorded by Frankie Goes to Hollywood).

“Red Stripe embodies the spirit of Jamaica and relaxation.” — Erin Chin, Red Stripe Brand Manager, Diageo. “It was only fitting for us to pay homage to this celebrated Eighties hit in a fun way that is true to our brand and its fans.”

The remade track and video were produced by Stephen Marley and directed by Tim and Eric, the comedy duo from the Tim and Eric Awesome Show. The video will air throughout the summer in 15 and 30 second edited television spots.

For more information on the video campaign, join the Red Stripe Facebook Community and follow the Red Stripe Ambassador.


  1. Alan Kropf | Thursday, July 29, 2010

    This makes me very happy. Morale suddenly through the roof!

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