Last week, Red Stripe Beer announced the world premiere of the Red Stripe Ambassador’s “Ambassador Say Relax” video, a reggae remake of the popular ’80s song “Relax” (originally recorded by Frankie Goes to Hollywood).
“Red Stripe embodies the spirit of Jamaica and relaxation.” — Erin Chin, Red Stripe Brand Manager, Diageo. “It was only fitting for us to pay homage to this celebrated Eighties hit in a fun way that is true to our brand and its fans.”
The remade track and video were produced by Stephen Marley and directed by Tim and Eric, the comedy duo from the Tim and Eric Awesome Show. The video will air throughout the summer in 15 and 30 second edited television spots.