The brewers at Samuel Adams have teamed up with artisanal meat purveyor Jake Dickson to create what they hail as the perfect beef counterpart to the Sam Adams Boston Lager — the Samuel Adams Boston Lager Cut. This is the first time in history that a brewer and specialty meat purveyor have teamed up to design an original cut of beef. Continue Reading »
Comedian Ben Morrison co-hosts the 2010 Wine Blog Awards on the big screen with Alan Kropf, who enjoyed some absinthe during the ceremony, at the Wine Bloggers’ Conference in Walla Walla, Washington.
Things got truly epic in Walla Walla this last weekend at the Wine Bloggers’ Conference with the 2010 Wine Blog Awards, presented by yours truly. Riedel Crystal sponsored the trophies, and Mutineer Magazine sponsored the epicness.
Here is a list of the nominees and winners: Continue Reading »
The concept of “ambush marketing” is quite tricky and, in some ways, relatively brilliant. Essentially, it is a marketing campaign developed by a non-sponsor company that interferes with an event sponsored exclusively by a competitor. Major sporting events, such as the Olympics, have fallen prey to these gorilla tactics in the past. The bigger the event, the more money involved, the bigger the deal.
“Events like the Olympics and the World Cup are hugely expensive to put on, so they need big-money sponsors and this in turn means that the organizers must protect aggressively against ambush marketing,” — Phillip Johnson, a visiting senior fellow at Queen Mary, University of London. “But this means there is potentially huge exposure for anyone who manages to outwit them.” Continue Reading »
Imagine a world where on a hot summer day you could call a hotline and, within a reasonable amount of time, a motorized scooter with a refrigerator sidecar full of refreshing, ice cold beer showed up at your door.
Yes, kids. Such a world actually exists. Continue Reading »
It was announced last week that Pabst Brewing Company, makers of Pabst Blue Ribbon aka PBR, had been acquired by the Wall Street investment firm, Metropoulos & Co.
“My sons, Evan and Daren, and I are proud to be part of this 165 year-old historic American icon. Pabst Brewing Company is one of America’s most traditional and well-recognized beer companies and the producer of brands with great heritage and attractive growth trends. Our flagship Pabst Blue Ribbon is America’s fastest-growing beer brand and the growth of several of our other brands currently outpaces the market.” – Dean Metropoulos Continue Reading »
Each year for the past eight years, Zymurgy Magazine has asked its readers to submit a list of their top 20 favorite beers that are commercially available somewhere in the U.S. The competition is not limited to American beers and votes for imported beers are accepted as long as those beers are available commercially in the States. Continue Reading »
The study from AlixPartners includes lots of epic graphs, like the one seen here, which clearly explains everything…
Global Business-Advisory Firm AlixPartners conducted a poll of 1,000 consumers in February 2010 as part of a study to gauge the consumer market for fine beverages. The report isn’t encouraging, saying that about 20% of non-alcoholic beverage companies and 35% of alcoholic beverage companies are in danger of going under over the next two years. That isn’t good news for sure, though it seems to be something of a misleading statistic given the ambiguity of it. Continue Reading »
Summer has officially arrived and so has beer festival season. This August marks the 2nd Annual Brew Ridge Trail Music Festival, where music will collide with local craft beer in the foothills of Virginia’s Blue Ridge Mountains.
