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Time Magazine Calls Out Top Ten Worst Beverage Ideas

Other Beverage

Coca-Cola Vio

The folks over at Time Magazine have made a statement with their list of “Top 10 Bad Beverage Ideas”, inspired by doubt in Coca-Cola’s new “Vio” carbonated milk drink. The list is below, how did they do?

10. Orbitz – Are you kidding? That stuff was insane? Next to Crystal Pepsi, the mysterious beverage from “Planet Orbitz” represents one of the great fine beverage highlights of my childhood.

9. Cocaine – It has 350% more caffeine than Red Bull and a throat-numbing ingredient to simulate the real thing. Fine beverage knows no bounds.

8. Maxwell Ready-to-Drink Coffee – Everything you love about coffee, and ready to drink when you are. Seems like a win/win to me. I wish more stuff came ready to drink. So it is, I guess I’ll just go make some Red Bull.

7. OK Soda – “The cans were illustrated with grim-looking comic figures…”. Dark comedy cola for the win!

6. New Coke – This happened in 1985. Things I care about from 1985 include Back to the Future, Rambo: First Blood Part 2, and Rocky 4. Beverage fails from 1985 mean nothing to me.

5. Tru Blood – Ya, this is pretty dumb.

4. Life Savers Soda – I want one. Now. Editorial Fail.

3. Thanksgiving Dinner Soda – Editorial FAIL x 2. This is everything you love about Thanksgiving packaged into a delicious fine beverage. Win city here.

2. Coors Rocky Mountain Sparkling Water – A new name for the Banquet Beer?

1. Vio – Milk + Fruit + Sugar + Bubbles.


  1. Daniel | Friday, April 16, 2010

    I will forever have an aversion to Life Savers soda. When I was a young, unenlightened drinker, I spent a night mixing Aristocrat vodka with that soda. I spent another day recuperating.

    I don’t think I’d enjoy drinking it today, if given the chance.

  2. Erin | Sunday, April 18, 2010

    Is the Thanksgiving Soda like the Tofurky & Gravy soda from Jones? There’s nothing like fizzy liquid turkey to make the holiday season complete. I scoured Sonoma County for that last year with no luck. This year I’m going to order online.

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