Maker’s Mark Wins Case To Own Wax Seal

This story is a few weeks old, but it’s still pretty epic news.

As reported from the AP, “A federal judge on Friday issued an injunction preventing a rival liquor company from using a dripping wax seal on its tequilas sold in the United States, ending a seven year legal battle over the bottle topper.”

Maker’s Mark protected their trademark wax sealed bottle against London based liquor monolith Diageo. Diageo wanted to use a wax seal on a limited production (3,000-4,000 cases) of Cuervo Reserva tequila.

The judge in the case said Maker’s bottle topper “is a unique mark used in an unusual way to draw in the consumer.”

Read more at New York Times, “Maker’s Mark Trademark Wax Seal Is Affirmed“.

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