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Maker’s Mark Wins Case To Own Wax Seal

Spirits

04.22.2010

Maker's Mark Bottle This story is a few weeks old, but it’s still pretty epic news.

As reported from the AP, “A federal judge on Friday issued an injunction preventing a rival liquor company from using a dripping wax seal on its tequilas sold in the United States, ending a seven year legal battle over the bottle topper.

Maker’s Mark protected their trademark wax sealed bottle against London based liquor monolith Diageo. Diageo wanted to use a wax seal on a limited production (3,000-4,000 cases) of Cuervo Reserva tequila.

The judge in the case said Maker’s bottle topper “is a unique mark used in an unusual way to draw in the consumer.”

Read more at New York Times, “Maker’s Mark Trademark Wax Seal Is Affirmed“.



Comments

  1. Brian | Thursday, April 22, 2010

    So will waxed top craft beers such as Three Floyds Dark Lord (mentioned because it’s more of an extreme example than say The Bruery’s Black Tuesday or Deschutes’ Abyss) be gone after next?


  2. Ben Thomas | Thursday, May 6, 2010

    That is absolutely ridiculous. People have been wax sealing bottles of all kinds for a long, long time. I’m not a Diageo fan (I much prefer genuine producers), but still.


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