The marketing strategy at Sobe is simple: take a well-known and respected actress like Twilight’s Ashley Greene, lose the clothes, add some body paint, put together an ad campaign for the Sports Illustrated Swimsuit Issue, and watch sales SOAR. More photos after the jump.
According to MTV.com:
Ashley Greene recently shot a sexy photo shoot to celebrate SoBe Lifewater’s newest zero calorie flavors: Cherimoya Punch and Strawberry Dragonfruit…The actress posed in two scaly “skinsuits” modeled after the drinks’ bottles for an ad campaign that will run in Sports Illustrated’s iconic swimsuit edition, which hits newsstands February 10.
While I think this approach probably objectifies women and relies on sex too much to sell a fine beverage that has nothing to do with sex, I’d be lying if I said I didn’t have a ferocious thirst for some Sobe Lifewater right now…I crave a Sobe Lifewater like American banks need a bailout and Tiger Woods wants stripper companionship.
Damn…those guys at Sobe are good….
See more photos and video of Ashley Greene at Sobe’s site.
Related Posts
- You’ll Shoot Your Eye Out, Kid
At Mutineer Magazine, we are always looking for new, fun ways to consume our favorite fine beverages. We thought that serving booze in frozen shot... - Beer…It Does a Body Good
Wine and beer folks are always trying to one up each other about their respective beverage’s health effects. Wine folks have volumes of research backing... - Paris Hilton Sells Devassa Beer With Her Sexy Moves. Brazil Not Happy.
“Pro-Sex-But-Not” Exhibit A: The Video That’s Turning on a Nation Is this Devassa Bem Loura beer ad controversial in your opinion? Through my nubile eyes,... - Budweiser Becomes Victim of “Ambush Marketing” During World Cup
The concept of “ambush marketing” is quite tricky and, in some ways, relatively brilliant. Essentially, it is a marketing campaign developed by a non-sponsor company... - Budweiser Encourages Soccer Fans To Designate A Driver
Alcohol consumption has a long history of coinciding with major sporting events. And typically, alcohol consumption increases around championship series and games. Budweiser has recognized...
Comments
Leave a Comment
Request for photo removal.









“Twilight Woods” Collection-Bath and Body Works « Seriously Shannon | Saturday, January 9, 2010
[...] Twilight Actress Ashley Greene Wears Only Body Paint in Sobe Ad Shoot [...]
Tom | Sunday, January 10, 2010
So…where do I sign up to paint on women of this level? Can I use my finger paints?