The marketing strategy at Sobe is simple: take a well-known and respected actress like Twilight’s Ashley Greene, lose the clothes, add some body paint, put together an ad campaign for the Sports Illustrated Swimsuit Issue, and watch sales SOAR. More photos after the jump.
According to MTV.com:
Ashley Greene recently shot a sexy photo shoot to celebrate SoBe Lifewater’s newest zero calorie flavors: Cherimoya Punch and Strawberry Dragonfruit…The actress posed in two scaly “skinsuits” modeled after the drinks’ bottles for an ad campaign that will run in Sports Illustrated’s iconic swimsuit edition, which hits newsstands February 10.
While I think this approach probably objectifies women and relies on sex too much to sell a fine beverage that has nothing to do with sex, I’d be lying if I said I didn’t have a ferocious thirst for some Sobe Lifewater right now…I crave a Sobe Lifewater like American banks need a bailout and Tiger Woods wants stripper companionship.
Damn…those guys at Sobe are good….