This image clearly explains why you don’t mess with Texas, taken from Walker Texas Ranger’s’ first mention on the Mutineer Blog on March 4, 2009 with Chewbacca and Jack Bauer to demo the Mutineer fine beverage super-weapon.
“Hooch” is apparently still alive and well is Texas, and is still highly prized by some of the more ambitious and thirsty locals.
According to the Star-Telegram: Authorities broke up a moonshine operation this week when they seized a 55-gallon still, burners, copper wire, two propane bottles and about 9 gallons of hooch, according to a news release from the Texas Alcoholic Beverage Commission on Tuesday.Continue Reading »
The release of Sexual Chocolate from Foothills Brewing out of Winston-Salem, NC is less than a month away and all the details surrounding the release have finally emerged. What is set to be an epic release for the 2009 Great American Beer Festival Bronze Medal winner in the Imperial Stout/Porter category, Sexual Chocolate will be released on February 6 beginning at 11 A.M. However, if you plan on showing up at 11 A.M. for the release, you are wrong and you WILL miss out on this dark, luscious, sexy smooth vice.
But wait, there’s more. The night before, Foothills will host PreSex, a pre-release celebration centered around a tasting that will start at 7 P.M. and last until midnight. It’s an epic adventure with tons of great beer to be shared by other generous beer lovers, so be sure to bring an awesome bottle or two to share! Continue Reading »
The marketing strategy at Sobe is simple: take a well-known and respected actress like Twilight’s Ashley Greene, lose the clothes, add some body paint, put together an ad campaign for the Sports Illustrated Swimsuit Issue, and watch sales SOAR. More photos after the jump.Continue Reading »
It’s just barely 2010 and epic collaborations have already begun. Mitch Steel of Stone Brewing Co., who is no stranger to collaborations, is teaming up with Matt Brynildson of Firestone Walker and Shaun O’Sullivan of the great up-and-coming 21st Amendment out of San Francisco to create a collaboration that I’m sure only they could pull off. Not much information has been released about the beer in regards to style, but with these great masterminds at work, it shouldn’t disappoint. So many amazing brews have been created by these guys, I can’t wait to see what they come up with.
Stone will be holding a “Meet the Brewers: Collaboration Day Wrap-Up” event Friday January 15th and you will have a chance to meet the brewers, hopefully find out about this awesome collaboration, and you may even have a chance to try some of the unfermented wort.
Let’s be honest, it’s everyone’s dream to own their own soda machine. This much we know, and this premise has yet again been substantiated with an almost religious fervor by a man who was simply following his most basic human instinct to seek out his own soda machine. Continue Reading »
Our special anniversary edition lagerale weighs in at a massive 12% ABV with enough hops and malt to MELT YOUR FACE OFF!
These days, it seems like everyone has a special release beer that’s at least 9% ABV. I love them, don’t get me wrong, but what about something you can drink without having to go lie down on the couch? What about something that is…sessionable?
I went looking for something like this, and I found what’s called a “small beer”. It’s a beer that is made from the “second runnings” of a big beer like a barley wine (which would have an ABV greater than 8%). Second runnings just means that they make a second beer using the same grain that they used to make the first one. You get a beer with much less alcohol in it. It is not a baby version of whatever the grain was used to make first. Instead, it’s a brand new beer. Continue Reading »
A million bucks will buy you a star on Hollywood’s Walk of Fame. Absolut Vodka has already gotten in on the action, and the Hollywood Chamber of Commerce is hungry (or thirsty) for more companies to step up to the plate. Continue Reading »
A ridiculously cool video on Johnnie Walker created by HLA, a London-based production company, ad agency BBH, and alcohol giant Diageo.
What better way to communicate the history of one of the most well known brands of Scotch than with 28 Weeks Later star Robert Carlyle, bagpipes, a seemingly useless door on a hillside, and a possible wildfire dangerously close to the bagpipe player in a one shot, unedited six minute video? Well… I guess you could throw in some infected, zombie-like humans, but still, this is very cool. However, I’m not exactly sure what they intend on doing with this six minute long film unless airing six minute commercials in London is common or they are planning to spend $36 million for a slot in the Super Bowl.
