I gave the fine people at Monster Beverage Co. a chance. After hearing about their shameless attack on Rock Art Brewery‘s Vermonster, I called Monster up to get their side of the story. They told me they couldn’t comment, but they would send me a statement. They didn’t. Fools.
“You know, September fourteenth, I get ready for work and I get an e-mail from a lawyer that represents and energy drink company in California, a one billion dollar corporation saying I need to cease and desist my Vermonster beer that I brew up here in Vermont”, says Matt Nadeau in his website response.
So, let me get this straight. An energy drink called “Monster” is pissed at a tiny brewery that brews a beer called “Vermonster”. Really? REALLY? The good news is that Rock Art Brewery is getting a TON of publicity because of the attack from blogs, newspapers, and anyone else with a conscience, and now that the Mutineer is on it, I’m sure Monster will tap out.
And what about other monstrous beverages out there? Is Monster Beverage Co. going to take all of them on too, because some of these folks aren’t just a tiny Vermont brewery, and will fight back with great vengeance and furious anger. Check out the whole line up:
Rock Art Brewery, Vermonster
Big Red Monster Company, Big Red Monster red wine blend
Brooklyn Brewery, Brooklyn Monster Ale barleywine
Norman Vineyards, The Monster zinfandel
Some Young Punks, Monsters Attack! riesling
Compass Box Whisky Company, The Peat Monster & The Peat Monster Reserve scotch
Giant Steps, Harry’s Monster red wine blend
UPDATE: According to an official statement from Rock Art Brewery and Hansen Beverage Company, “Hansen Beverage Company and Rock Art Brewery have reached an amicable agreement under which both companies’ respective products will be protected“