Jamieson Brewery, located in Victoria, Australia wants you to know that their Raspberry Ale is not too sweet. That’s why they’ve re-imagined Snow White as “Ho White” for their ad campaign and, in turn, pissed off Disney.
The ad features a Snow White-esque cartoon under the covers with seven half-naked dwarf-types, each of which sporting a new name, like Smarmy and Filthy. The campaign, called “Anything But Sweet”, seems to be aimed at men who think a raspberry flavored beer might be too girly for their tastes.
Whether or not turning Snow White into a “Ho” will attract that dubious audience has yet to be seen. (It seems more likely that they might attract child molesters.) But they certainly have gotten Disney’s attention. Mickey Mouse’s company licenses Snow White’s likeness so they are furious over her new, sluttier look.
The campaign rolled out last week, launching online. Plans for Ho White also include bar coasters to be placed in Australian bars and posters in local liquor stores.
Oh yes…Mutineer Issue 8 is upon us, and I can’t tell you how PUMPED I am about it. For an overview of the issue 8 features, check out the preview post from last week.
Before we get into detail, here is the complete list of blogger contributors:
Is it just me, or are companies running out of creative online promotions? For instance, consider Coke Zero’s new facial profiler promotion. The website asks:
“If Coke Zero has Coke’s taste, is it possible someone out there has your face?”
Next, you upload a photo of yourself, and it tells you if a duplicate version of yourself exists out there somewhere.
I’m pretty sure a bizzaro version of myself does not exist. And if by some stretch there is, I want nothing to do with that person. In terms of practicality, I could see minors using this to find fake id candidates, but beyond that, I don’t know how this idea made it out of the pitch meeting.
I gave the fine people at Monster Beverage Co. a chance. After hearing about their shameless attack on Rock Art Brewery‘s Vermonster, I called Monster up to get their side of the story. They told me they couldn’t comment, but they would send me a statement. They didn’t. Fools. Continue Reading »
Shoppers in a Wisconsin grocery store got an unexpected surprise when a 125-pound black bear wandered inside and headed straight for the beer cooler. Continue Reading »
The star of “Hot For Words” takes the Mutineer cover to another dimension and explains the origins of some words from the world of fine beverage.
Limited Release Beers
Mutineer Beer Editor Brian Kropf explores the world of limited release beers, highlighting nineteen beers to be on the lookout for.
The Mutineer Interview: Randall Grahm
The legendary Randall Grahm of Bonny Doon tells all, from jungle animals hunting his staff in the vineyard to reinventing his approach to winemaking.
Sparkle Potion: Sparkling Cocktails that Sparkle
Brooke Smith compiles a stellar list of sparkling cocktail recipes from some of the country’s top bartenders for you to make during your holiday celebrations.
Gastropub Holiday at Home
Mutineer Food Editor Erin Jimcosky offers five killer recipes to spice up your holiday gatherings, with beverage pairings by Michael Scaffidi of The Jefferson, Washington DC, Drew Langley of Providence, Los Angeles, and Joe Roberts of 1winedude.com.
The November/December issue also includes:
Drink Night Cocktails
Holiday Seasonal Brews
How to Brew Better Coffee at Home
The Truth Behind the Old Fashioned cocktail
Yup. Pepsi is playing hardball with their AMP iPhone app that not only helps guys get laid, but also lets them keep track of their victories. An iPhone is for data storage, is it not?
According to AdWeek’s article on “Should Pepsi Pull Its Amp App?“:
“The NC-17 rated application offers pick-up lines, strategies for picking up married women, a scorecard for sexual conquests and other edgy content.”
The craziest part of this story is that while people have gotten very worked up over this, and while Pepsi has apologized, the app remains available to buy. Continue Reading »
Did you see Andy Samberg & Lonely Island’s “I’m on a Boat” (featuring a Santana wine mention)? Well, this video is like that, but better, and with bikes and boats and awesome New Belgium apparel.
“Giving high fives drinking all the Mothership Wit”
