_Issue #9 Featuring Maynard James Keenan

Features

The Mutineer Interview: Maynard James Keenan

Epic Ales: A Story of a Start-up Brewery

The Pharmacie: Underground Cocktail Scene

Rebel Spirit: Craft Distilleries

Plus: Chilean Red Wines, Water Relief in Cambodia, Classic Cocktails: The Manhattan, Drip Coffee Solutions for Home, Barley Wines, Palestinian Beer, What People Drink: Charlotte Voisey, and much more

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Lance Armstrong and Michelob ULTRA

Seven-time Tour-de-France winner, Lance Armstrong likes his beer watered down. That’s why he’s teamed up with Michelob ULTRA. The beer has been selling itself as booze for athletes for years and now they’ve got a real-life athlete to ballyhoo for them.

Armstrong is slated to star in one TV commercial for the brew and to make a cameo in another. Both ads will pop up in 2010, presumably between sports broadcasts. In addition, images of Armstrong will be used in print, outdoor-advertising, digital media and product packaging — and I, for one, can’t wait to see the new Lance Armstrong label.

Over the years, Armstrong has acted as spokesman for other businesses, including a long relationship with Nike. He’s also the founder of the Lance Armstrong Foundation, which benefits those affected by cancer. But this will be the first time Lance has gotten on board with an alcoholic drink.

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Mutineer Magazine Issue 9

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January 12, 2010
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Mutineer Magazine featured in Courtney Cochran's "New Year In Wine: 10 Predictions for 2010" article on WineCountry.com.
January 1, 2010
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Interview with Mutineer Editor/Publisher Alan Kropf on KOMO News Radio's Side Dish.
December 16, 2009
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Mutineer Beer Editor Brian Kropf featured in the Beer Blogger Interview Series on DrinkWithTheWench.com
November 9, 2009
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Mutineer Magazine is proud to be sponsoring Wine 2.0 Expo New York for the second year in a row. The event will take place at Webster Hall in New York on November 18th. Tickets available here with the discount code "mutineer" getting you 10% off your ticket!
November 5, 2009
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Check out Mutineer Editor Alan Kropf's interview with Carly Milne on Digital City as he dishes on a subject he rarely touches: The best wineries in America. Beware, may include such descriptors as "scary good", "soul rattling" and "phenomenal".
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