Coke Zero + The Future = Facial Recognition Software

Is it just me, or are companies running out of creative online promotions? For instance, consider Coke Zero’s new facial profiler promotion. The website asks:

“If Coke Zero has Coke’s taste, is it possible someone out there has your face?”

Next, you upload a photo of yourself, and it tells you if a duplicate version of yourself exists out there somewhere.

I’m pretty sure a bizzaro version of myself does not exist. And if by some stretch there is, I want nothing to do with that person. In terms of practicality, I could see minors using this to find fake id candidates, but beyond that, I don’t know how this idea made it out of the pitch meeting.

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