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Coke Zero + The Future = Facial Recognition Software

Other Beverage
10.20.2009

Coke Zero Facial Profiler

Is it just me, or are companies running out of creative online promotions? For instance, consider Coke Zero’s new facial profiler promotion. The website asks:

If Coke Zero has Coke’s taste, is it possible someone out there has your face?

Next, you upload a photo of yourself, and it tells you if a duplicate version of yourself exists out there somewhere.

I’m pretty sure a bizzaro version of myself does not exist. And if by some stretch there is, I want nothing to do with that person. In terms of practicality, I could see minors using this to find fake id candidates, but beyond that, I don’t know how this idea made it out of the pitch meeting.



Comments

  1. Coke Zero + The Future = Facial Recognition Software China Best Tea | Wednesday, October 21, 2009

    […] Read the original post: Coke Zero + The Future = Facial Recognition Software […]


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