University of Memphis Tigers fans saw a first Sunday night when their alma mater took on number 8-ranked Ole Miss. No, the Tigers didn’t manage an upset; in fact, they lost 45 to 14 at home. But for the first time ever, the defeated devotees were able to drown their sorrows — in beer.
Sunday night’s game marked the first U of M home game that allowed beer sales at the Liberty Bowl. While not everyone in attendance was thrilled about the development (some still think beer-drinking at a football game is naughty), the decision to go through with beer sales earned Memphis $114,576.
The booze proceeds will go toward improvements in the Liberty Bowl itself. The team plays at home again on Saturday, September 19 against the Tennessee-Martin Skyhawks and perhaps they’ll manage to win this one for their brewed-up fans.