It can’t be coincidence people, it must be DESTINY! Just yesterday I was riffing on high-fructose corn syrup on the blog, and today there is an epic story released by AdAge regarding high-fructose corn syrup and its perception.
“Consumers are asking manufacturers to remove ingredients they believe are harmful, and high-fructose corn syrup is near the top of many a mother’s hit list. Some major manufacturers have responded by removing the offending syrup, and the Corn Refiners Association has staged a full-fledged media assault aimed at what it perceives to be ‘misinformation’ in the media”
Enter fine beverage…
“Some beverage companies are also promoting their lack of HFCS. PepsiCo launched ‘throwback’ versions of Pepsi and Mountain Dew, which are essentially HFCS-free formulations in retro cans. The products proved successful, leading the company to bring them back for another eight-week run, beginning Dec. 28. A third product, Pepsi Natural, launched this spring and is being positioned as a premium cola. Snapple, meanwhile, went a step further, revamping its entire line of premium juices and teas to eliminate HFCS.”
Do you care about your HFCS intake?