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The first rule of Starbucks is, you do not talk about Starbucks

Other Beverage
Your Neighborhood Coffeeshop Is Getting a Makeover

Photo credit: CoffeeStrategies.com

When deep space exploration ramps up, it’ll be the corporations that will name everything: The IBM stellarsphere, The Microsoft galaxy, Planet Starbucks.”
This is the bleak out look of Tyler Durden from 1999s Fight Club, where the corporations overrun the universe and name everything after themselves.

A new move by Starbucks Coffee Company may realize that scenario very soon. Slated to open next week in Seattle is the company’s newest marketing idea, the local coffee shop. “15th Avenue Coffee and Tea” will be one of three new locations to drop the Starbucks name and use local locations as the name of the store. This remodel will include offering beer, wine and poetry readings, as well as removing the Starbucks name and logo from their products.

Clearly this is a move to trick you into slurping down some Starbucks when you think you are supporting an independent coffee shop. Thoughts?


  1. Richard Smith | Friday, July 17, 2009

    It reminds me of those Pizza Hut ads..Ha ha ha..they’re so funny. Quality coffee drinkers will not be duped! Lipstick on a pig.

  2. Chuck P. | Friday, July 17, 2009

    If nothing else we will see on a small scale if someone’s dislike of corporate coffee is truly the taste or merely their perception.

  3. Jenna D | Friday, July 17, 2009

    Sounds interesting! I’ll have to check it out someday…hmmm….

  4. David J | Saturday, July 18, 2009

    Prankster unmasking strategies to be devised?
    For a long time, I’ve had an idea for building a real community-based network of anti-Starbucks, linked by a portal & marketing a diverse portfolio of natural products which are tied to social issues. Learning by doing, I’m struggling to start a private organic wine label in partnership with Bodega Cecchin in Mendoza. Talked to Alan (Kropf) about it at last year’s Wine Blogger Conference. Kind of stalled at this point…

  5. Jordan | Monday, July 20, 2009

    That’s a pretty fascinating move by such a giant. I must say I like the idea and I do like the idea of Starbucks haters possibly getting tricked into enjoying a cup.

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