“When deep space exploration ramps up, it’ll be the corporations that will name everything: The IBM stellarsphere, The Microsoft galaxy, Planet Starbucks.”
This is the bleak out look of Tyler Durden from 1999s Fight Club, where the corporations overrun the universe and name everything after themselves.
A new move by Starbucks Coffee Company may realize that scenario very soon. Slated to open next week in Seattle is the company’s newest marketing idea, the local coffee shop. “15th Avenue Coffee and Tea” will be one of three new locations to drop the Starbucks name and use local locations as the name of the store. This remodel will include offering beer, wine and poetry readings, as well as removing the Starbucks name and logo from their products.
Clearly this is a move to trick you into slurping down some Starbucks when you think you are supporting an independent coffee shop. Thoughts?