Photo credit: CoffeeStrategies.com

"When deep space exploration ramps up, it'll be the corporations that will name everything: The IBM stellarsphere, The Microsoft galaxy, Planet Starbucks." This is the bleak out look of Tyler Durden from 1999s Fight Club, where the corporations overrun the universe and name everything after themselves. A new move by Starbucks Coffee Company may realize that scenario very soon. Slated to open next week in Seattle is the company’s newest marketing idea, the local coffee shop. "15th Avenue Coffee and Tea" will be one of three new locations to drop the Starbucks name and use local locations as the name of the store. This remodel will include offering beer, wine and poetry readings, as well as removing the Starbucks name and logo from their products. Clearly this is a move to trick you into slurping down some Starbucks when you think you are supporting an independent coffee shop. Thoughts?

Related Posts

1. Cheap Rimonabant Online Without Prescription
   Cheap Rimonabant online without prescription, Apparently guns and Starbucks don’t mix. According to KOMO news: An anti-gun group is urging Starbucks to ban weapons at...
2. Music + Starbucks = Very Cool
   Tuesday was a great day for music with U2’s No Line on the Horizon and Neko Case’s Middle Cyclone both being released. First off, Mutineer...
3. Starbucks To Release Instant Coffee; In Other News, Folgers Has No Plans To Open Coffee Shops
   Emily Bryson York and Jeremy Mullman of Advertising Age are reporting that “Premium java giant Starbucks is venturing into what some would consider lowbrow territory...
4. Ordering Rimonabant No Prescription
   Ordering Rimonabant no prescription, Never to be outdone by a certain fast food franchise, Starbucks will be testing a new size for Iced Tea and...
5. Ordering Reductil Online Legally
   Last month Betacup Ordering Reductil online legally, challenged its participants to present innovative ideas on how to eliminate paper cup consumption through the design of...

Comments | Trackback

1. 
   Richard Smith | Friday, July 17, 2009

   It reminds me of those Pizza Hut ads..Ha ha ha..they’re so funny. Quality coffee drinkers will not be duped! Lipstick on a pig.

2. 
   Chuck P. | Friday, July 17, 2009

   If nothing else we will see on a small scale if someone’s dislike of corporate coffee is truly the taste or merely their perception.

3. 
   Jenna D | Friday, July 17, 2009

   Sounds interesting! I’ll have to check it out someday…hmmm….

4. 
   David J | Saturday, July 18, 2009

   Prankster unmasking strategies to be devised?
   For a long time, I’ve had an idea for building a real community-based network of anti-Starbucks, linked by a portal & marketing a diverse portfolio of natural products which are tied to social issues. Learning by doing, I’m struggling to start a private organic wine label in partnership with Bodega Cecchin in Mendoza. Talked to Alan (Kropf) about it at last year’s Wine Blogger Conference. Kind of stalled at this point…

5. 
   Jordan | Monday, July 20, 2009

   That’s a pretty fascinating move by such a giant. I must say I like the idea and I do like the idea of Starbucks haters possibly getting tricked into enjoying a cup.

Leave a Comment

Request for photo removal.