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It reminds me of those Pizza Hut ads..Ha ha ha..they’re so funny. Quality coffee drinkers will not be duped! Lipstick on a pig.
If nothing else we will see on a small scale if someone’s dislike of corporate coffee is truly the taste or merely their perception.
Sounds interesting! I’ll have to check it out someday…hmmm….
Prankster unmasking strategies to be devised?
For a long time, I’ve had an idea for building a real community-based network of anti-Starbucks, linked by a portal & marketing a diverse portfolio of natural products which are tied to social issues. Learning by doing, I’m struggling to start a private organic wine label in partnership with Bodega Cecchin in Mendoza. Talked to Alan (Kropf) about it at last year’s Wine Blogger Conference. Kind of stalled at this point…
That’s a pretty fascinating move by such a giant. I must say I like the idea and I do like the idea of Starbucks haters possibly getting tricked into enjoying a cup.