The Dew Labs Challenge: Choose the New Dew
Alan Kropf / Monday, July 20, 2009
Mountain Dew is giving you the chance to narrow down the field of new Mountain Dew flavors from seven to three, with those three flavors “going cap-to-cap in a battle to become the next permanent flavor in the DEW lineup.”
From the contest site: Dew Labs will begin with the delivery of 50 home tasting kits to the biggest dew fanatics on the planet, each kit contains seven new flavors, a dew flipcam, and a series of tasks: taste debate, and vote for your favorite flavor.
Each kit is contained in a box that quickly transforms into a piece of one-of-a-kind art, created by some of the top, up-and-coming artists on the scene. The kits and the artists’ work were unveiled on July 9, 2009 in Denver, Colorado.
Click here for more information.
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