The Dew Labs Challenge: Choose the New Dew

Mountain Dew is giving you the chance to narrow down the field of new Mountain Dew flavors from seven to three, with those three flavors “going cap-to-cap in a battle to become the next permanent flavor in the DEW lineup.“

From the contest site: Dew Labs will begin with the delivery of 50 home tasting kits to the biggest dew fanatics on the planet, each kit contains seven new flavors, a dew flipcam, and a series of tasks: taste debate, and vote for your favorite flavor.

Each kit is contained in a box that quickly transforms into a piece of one-of-a-kind art, created by some of the top, up-and-coming artists on the scene. The kits and the artists’ work were unveiled on July 9, 2009 in Denver, Colorado.

Click here for more information.

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