Hey all you New York Mutineers, the New York Craft Beer Week is coming up on September 11 to 20. Last year’s inaugural event drew 15,000 thirsty beer drinkers and included 52 of New York’s finest pubs and restaurants. The event will benefit Just Food. You’ll be able to buy your New York Craft Beer Week passports beginning in August, which will also qualify you for discounts throughout the twelve months following the event. Continue Reading »
The Beer Porn Epic Cometh. Clocking in at a lengthy two minutes and twelve seconds this feels like the Dune of commercials.
Did you see the video the craft brewers made to clearly state what they, as a community and industry of artisans and professionals, are all about? Well, now it’s the home brewers’ turn, and they have created a video response that is just as soul rattling as the craft brewers’ version. Bravo.
Mountain Dew is giving you the chance to narrow down the field of new Mountain Dew flavors from seven to three, with those three flavors “going cap-to-cap in a battle to become the next permanent flavor in the DEW lineup.”
From the contest site: Dew Labs will begin with the delivery of 50 home tasting kits to the biggest dew fanatics on the planet, each kit contains seven new flavors, a dew flipcam, and a series of tasks: taste debate, and vote for your favorite flavor. Continue Reading »
Starting this week, the Flying Fish Brewing Company’s second beer in their Exit Sign Series is due to hit shelves and bars. These beers are named after the exits that are near the Cherry Hill, NJ home of the brewery. The first in the series, Exit 4, is a Belgian style ale and the next will be an American Wheat Ale called Exit 11.
The New Jersey Turnpike and Mothers Against Drunk Driving are up in arms about founder of Flying Fish Gene Muller naming beer after roadways. Mindy Lazar of the New Jersey chapter of MADD stated, “The combination of a roadway and advertising for any kind of a beer doesn’t make any kind of sense, this is almost a mockery.” Undoubtedly drunk driving is a serious topic and should never be taken lightly, but does naming a beer after a roadway really deserve such concern? Continue Reading »
“Let’s observe the effect of Evian on your body.” Fine Beverage FTW!
Photo credit: CoffeeStrategies.com
“When deep space exploration ramps up, it’ll be the corporations that will name everything: The IBM stellarsphere, The Microsoft galaxy, Planet Starbucks.”
This is the bleak out look of Tyler Durden from 1999s Fight Club, where the corporations overrun the universe and name everything after themselves. Continue Reading »
Concerned citizens of Braintree, Massachusetts have banded together to stop Wine Nation Inc. from building a fine beverage superstore in their fair town. A website has been set up to support the opposition, which can be viewed here.
On the surface, I like the fact that people are taking this matter into their own hands and staging a mutiny of sorts to try and keep the mega store out of their town, but I find it difficult to get behind the cause. Continue Reading »
