Mutineer Issue No. 12
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Energyology Defined

Alan Kropf / Thu, Jun 4
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As found in the Urban Dictionary, Energyology officially means “A term coined by energy drink expert Jeff Dorenbush, who invented the discipline of energyology, or the study of energy drinks.” To use in a sentence, “My name is Jeff Dorenbush, and I’m a black belt in energyology.” The definition was officially added to the Urban Dictionary on September 4, 2008, and has become a go-to term in the world of the Mutineer. Issue Four featured the first Energyology feature about the ingredients and nutritional differences between different popular energy drinks. Stay tuned for more great Energyology content to come…

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Comments

  1. Jeff | Thursday, June 4, 2009

    My name IS Jeff, and yes, I am a black belt in energyology.

  2. Dwight | Thursday, June 4, 2009

    lol this is crazy! i love it.

  3. Andreas | Thursday, June 4, 2009

    As long as traces of cocaine are found in my favorite energy drinks, I will continue to buy them! Thanks Jeff, for helping me understand the world of energyology!!

  4. Richard Smith | Thursday, June 4, 2009

    Trademark it quick! I invented the concept/term ‘microwinery’ about 12 years ago and mentioned it to the owner of Europe’s largest home brew companies. Six months later I came across a promotional piece from the company which used the phrase repeatedly to promote their new Microwinery concept, complete with TM symbol!! Not that I’m bitter….In fact, I’ve almost forgotten all about it.

  5. Brian | Friday, June 5, 2009

    @Richard Smith .. wow, really??

  6. What People Drink: Celebrities | Mutineer Magazine | Wednesday, June 24, 2009

    [...] Energyologist Jeff Dorenbush networking with Paris Hilton while drinking some white wine. [...]

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