Miller’s 64 calorie beer, MGD64, has turned out to be a commercial success, so like movies about mall cops, Anheuser-Busch is entering the calorie labeled beer world as well with, wait for it, Budweiser Select 55, which should hit shelves later this year in select markets. AdAge is reporting that the new, low calorie beer was "described by an impressed major-market wholesaler as ‘not as watery as you’d think’." Really? REALLY? At least PRETEND to care what’s in the can. I get it, marketing’s important, but it’s beer people. Not orange juice. Not water. It’s effing beer. If you have to, drink a beer with more than 55 calories and then go for a walk or something. Do yourself a favor. But wait! It gets better. AdAge has released photos of an entire lineup of 55 calorie beers that won’t be going into production. These include “Anheuser 55” and “Michelob 55”. Awesome. Really got out of the box with those. It doesn’t matter though, the rest of the 55 calorie lineup isn’t slated to go into production anytime soon.

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Comments | Trackback

1. 
   Brian | Sunday, June 21, 2009

   I’ll stick with my Sam Adams Light … best light beer EVER. You can’t even tell it’s a light beer.

2. 
   Alan Kropf | Sunday, June 21, 2009

   Just wait until Same Adams releases “Sam Adams 54″

3. Anheuser Busch Releasing Entire Lineup Of 55 Calorie Beers | DrinksDaily | Sunday, June 21, 2009

   [...] More info here [...]

4. 
   Chuck P. | Tuesday, June 23, 2009

   Have two real beers instead of four “light” beers. End of line.

5. How Depressing… Bud Select 55 Calorie Beer | Drink Update | Tuesday, June 23, 2009

   [...] Mutineer Magazine echoes my thoughts, “At least PRETEND to care what’s in the can. I get it, marketing’s important, but it’s beer people. Not orange juice. Not water. It’s effing beer. If you have to, drink a beer with more than 55 calories and then go for a walk or something. Do yourself a favor.” [...]

6. Mutineer Most Viewed Blog Posts of 2009 – #7 | Mutineer Magazine | Thursday, December 31, 2009

   [...] Anheuser Busch Flirts With Releasing Entire Lineup of 55 Calorie Beers Originally posted on: Saturday, June 20, 2009 [...]

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