Tomorrow it happens. Mutineer Magazine will make a statement with its official National Launch Party at Falcon Hollywood. If you haven’t been able to tell, we are very into the return of absinthe, and will be featuring Obsello Absinthe at the Launch Party. Continue Reading »
Only two more days until fine beverage nirvana will be reached at the Mutineer Magazine National Launch Party…I’m considering avoiding alcohol all-together to prepare myself for this epic event like a boxer prepares for a championship fight, but I’m sure I’ll find a glass of something in my hand and therefore into my belly within the hour…
Maker’s Mark will be pouring their legendary bourbon at the party, and there is a rumor going around that they are teaming up with Jones Soda to create some truly inspired cocktails.
Mutineer readers will become very familiar with Maker’s Mark in the upcoming issue in our new “Fine Beverage Profile” feature, in which Mutineer contributor Hunter Lea ventured out to the Kentucky distillery to get a first hand account of what bourbon is all about. Continue Reading »
…the advertising bomb that is. McDonald’s is preparing to shoot America in the brain with propaganda about their new coffee line, McCafe. According to Advertising Age, McDonald’s is planning on spending $100 million on marketing, which goes to show that regardless of the recession, people gotta eat…and drink. The ambitious marketing effort makes this the biggest launch in company history, with an expected $1 billion in revenues coming from the new drinks.
According to McCafe’s website, the launch will start in roaring Kentuckiana and other Central Illinois areas and feature traditional American coffee fare including cappuccinos, lattes, and mochas.
Worried you’ll miss the launch? Doesn’t sound like it will be a problem. According to Advertising Age:
“I assure you that we’re going to be surrounding the consumer with very relevant messaging,” said Neil Golden, chief marketing officer, McDonald’s USA. He said the initial ads “will pulse on and off very strongly through the summer, with sustained weight well into 2010.” McDonald’s has already started the push with coupon booklets in newspapers for McCafé, which will initially include cappuccinos, hot and iced lattes and mochas, hot and iced coffees, and hot chocolate. McDonald’s will add smoothies and frappes to the line later this year and into 2010.
I’m sure the independent coffee scene isn’t looking forward to yet another equivalent of a knives vs. missile launchers battle in terms of trying to compete with these larger companies, and the only advice I can offer is to beat the big companies is quality and culture…and maybe fear and swords, like in The Last Samurai where the Samurai army defeats the army with guns…but I’d stick with quality and culture.
Only three days to go until the Mutineer Magazine National Launch Party! The fine beverage tasting at the Launch Party will be a whole galaxy of multicolored sodas, along with the huge range of alcoholic fine beverages being poured. To achieve this, we had to break the mold of traditional tastings and bring in some products to mix things up. Enter Jones Soda, cover darling of Mutineer Magazine Issue 4 and makers of some of the most awesome soda in the world. Continue Reading »
Lolita is strikingly beautiful, and this is enough to convince me that having a glass painted by her is a good thing. Lolita (I’m not sure if she has a last name? I think it’s one of the one-word names, like Braveheart) hand paints wine, beer, and cocktail glassware with different themes to suit your personality through her company Designs by Lolita.
Lolita even has five awesome reasons why you should bring one of her glasses with you when you go out. Continue Reading »
The wines of J Vineyards sporting a sleek new look.
The Mutineer Magazine National Launch Party in Hollywood is a mere 4 days away, and things are getting awesome. We’ve added some last minute surprise vendors, so that will give you something extra to look forward to if you’re coming to the event.
Knowing what an incredible event this will be, we enjoyed a tremendous amount of support from the fine beverage industry to put this event on. I’d like to introduce you to our top level sponsors, which includes our Presenting Sponsor Paso Creek and 6 supporting sponsors. Continue Reading »
This is a video compilation of one miracle beer pong shot after another by students at Olivet University in Illinois.
The beer pongers are Matt Compton, Steve Olson, David Anderson and Michael Schimp, and their beer pong antics have made it all the way to an obscure page on Sport Illustrated’s website. Continue Reading »
Vagabond writer Robert Haynes-Peterson of Examiner.com, and HalogenLife.com has made a statement with his Swine Flu Cocktail, which he is billing as the cocktail for “troubled times.” Continue Reading »
