• Slide 2
  • Slide 4


Earth Day Mutiny: Yellow+Blue Wines = Green Wines!

Wine

04.22.2009

Have you all seen these Tetra Paks? These little packaging wonders are everything I love about juice box technology, but instead of merely quenching my thirst with delicious fruit juice, the juice box-esque devices are able to transport alcoholic beverages from the alcohol factory to my belly. I showed a Tetra Pak sample to Mutineer Energyologist Jeff Dorenbush, but when I told him that the technology hadn’t been applied to energy drinks (to my knowledge), he said that wine is stupid and that the Earth is doomed. As a last ditch effort to save the planet, Jeff has adopted a “scared straight” strategy by pouring motor oil in the yards of all our neighbors to show just how dangerous pollution is.

Tetra Pak cartons are made from 75 percent paper harvested from responsibly managed forests.  In addition they hold one liter of wine, rather than the 750ml that is standard in glass bottles, giving consumers more wine for their money.

When it comes to shipping, the key difference is weight: a case of wine in glass weighs 40 pounds and holds nine liters of wine, making it nearly 50 percent packaging by weight.  By comparison, a case of Yellow+Blue weighs 26 pounds and holds 12 liters of wine – about 95 percent wine to five percent packaging, significantly decreasing shipping and fuel costs.  This saving is then passed on to the customers, with the price of Yellow+Blue just $11.99 per liter, approximately, in your local retail store.

Hmmmmmmmm…

I’m not convinced. The packaging sounds great and all, but what about the Yellow+Blue wine? Does it care about the earth too?

Yellow+Blue wines are certified organic throughout the growing, harvesting, winemaking and packaging processes,” says Cain.  “In addition, our wines are artisanal, created by patient people who understand what it takes to coax great wines out of their raw materials.

The wine industry is notoriously slow to change, and its environmental record has been generally poor – from pesticide-laden vineyards, to the use of chemicals and cultured yeasts in laboratory-like wineries – plus the enormous use of fuel when shipping heavy glass bottles.  It all adds up,” says Cain.  “In contrast, Yellow+Blue wines are grown organically, without pesticides, harvested by hand, fermented with wild yeasts and the resulting natural wine is shipped in large, insulated tanks to North America for ‘bottling’ in Tetra Pak cartons.  These steps greatly lessen the negative impact on the environment.

OK. Point made. These wines apparently love the earth, now where is my Jerobaum of Yellow Tail? My UPS freight tracking # said it should’ve been delivered days ago…

As an Earth Day bonus, here are the lyrics from Neko Case’s “Never Turn Your Back on Mother Earth”, from her new album Middle Cyclone:

When she’s on her best behavior
don’t be tempted by her favors
Never turn your back on mother earth

Towns are hurled from A to B
By hands that looked so smooth to me
Never turn your back on mother earth

Grasp at straws that don’t want grasping
Gaze at clouds that come down crushing
Never turn your back on mother earth

Three days, two nights away from my friends
Amen to anything that brings quick return
To my friends, to my friends

I’ll admit I was unfaithful
From now on I’ll be more faithful



Comments

  1. Wine Zinner | Wednesday, April 22, 2009

    I’m off to the store to find some Tetra Paks right now!


  2. beerme | Wednesday, April 22, 2009

    Too bad this won’t appeal to a lot of snobby people, but I definitely like the idea and would like to see it more in play.


  3. Terry Christiani | Wednesday, April 22, 2009

    So, what about the wine, itself? While I like the idea of alternative packaging it brings to mind the box wine served at frat parties during my youth. I will buy the wine if it si good but there is no point buying wine I won’t drink regardless of its green cred.


  4. Scullin | Thursday, April 23, 2009

    check out Yellow+Blue’s website http://www.ybwines.com. There are a bunch of reviews and blogs that get pass the packaging and talk about the wine. It’s keeping company with many much more expensive wines.


  5. Amy | Thursday, April 23, 2009

    The wine is outstanding – I have sampled both the Torrontes and the Malbec (numerous times). Check your local availability, as it is apparently not yet available in all states, but it is definitely worth trying.


  6. Dara Zandanel | Thursday, April 23, 2009

    Complete wine snob here but I will try and buy it if the wine is good. Where is it available in San Francisco? And don’t send me to Chambers – they are a distributor and mere mortals cannot purhcase wine from them.


Leave a Comment

Connect with Facebook





Copyright Wine Mutineer, LLC © 2015
Home | Blog | Privacy Policy | Contact