Red Bull has entered the fray that is soda, more specifically, cola. Don’t let the name cola confuse you, this is no Coke/Pepsi knock off, “Red Bull Cola isn’t just a cola; it’s premium, strong and natural.” Most people, including myself, overlook the word, ‘natural’. In my defense though, the word does seem to be overused, and in most cases it doesn’t even seem to be accurate. Mutineer’s Editor-in-Chief, Alan Kropf, displays a perfect example of a questionable product labeling of the word “natural”. Let’s not steer too far from the topic of Red Bull though, because in the case of Red Bull claiming to use “natural” products, well I can ensure you, they are not joking around.
Upon receiving a generous sample from the fine folks at Red Bull, I was also given a small pamphlet with awesome little pictures and names to go with each natural ingredient; coca leaf, kola nut, lemon/lime, clove, cinnamon, cardamom, pine, corn mint, galangal, vanilla, ginger, mace, cacao, licorice, orange and mustard seed. The natural flavors are from plant extracts and the natural caffeine is from coffee beans. See, I told you. Red Bull is taking no prisoners on their way to dominate the cola market. Why drink a cola that is filled with unnatural products and high-fructose corn syrup when you could have premium cola?
Strong? Yes, it is in fact strong too. The Red Bull 8.4oz has 32mg of caffeine and the 12oz can has 45mg of caffeine. An average 12oz cola has about 34mg of caffeine. So, as you can see Red Bull Cola has almost 30% more caffeine than an average cola. I’d recommend the 12oz can of Red Bull for maximum effectiveness.
So, we know this product is the real deal – it’s strong and natural, but why even try and break into a market that is already dominated by the big players? Red Bull founder Dietrich Mateschitz is a full-blooded Mutineer, and he wants to revolutionize the cola industry.
“Few people know that around the same time of Red Bull’s[energy drink] conception, Mateschitz had another idea. His vision was that one day he would produce a cola better than any other cola he had ever tasted, better than any that he loved from his childhood. A premium and 100% natural cola. The packaging design has been locked in his safe for nearly 20 years, waiting for this day.”