Get the Mutineer Newsletter
Vitamin Water Conspiracy
Not since the days of Joseph McCarthy have we seen a witch hunt like the one being conducted on athletes regarding banned substance use. Even the great Alex Rodriguez (who is now officially “A-Roid” according to our graphics guy and embittered Seattle Mariners fan Jordan) has fallen prey to steroid allegations.
So what does any of this have to do with fine beverage? Well, it turns out that six flavors of Coca-Cola’s Vitamin Water can result in lost eligibility for athletes to compete. The real kicker here is that, “Coca-Cola is considered an NCAA Corporate Champion, having signed an 11-year, $500 million deal in 2003.” – Reported by Advertising Age.
The flavors to be concerned about include: Rescue, Energy, B-relaxed, Vital-T, Balance, and Power-C.
In classic mega-corporation style, the Advertising Age article also mentioned that, “The news came to light today after an e-mail, purportedly from Drug Free Sport, an organization that conducts drug testing for NCAA schools, found its way into the inboxes of athletic directors around the country. Drug Free Sport denied sending the e-mail and referred calls to the NCAA. NCAA officials could not be reached for comment.”
So apparently it works like this: The NCAA gets the $500 million, Vitamin Water gets the marketing, and the NCAA athletes get…duped into drinking banned substances???
Related Posts
- San Francisco Bans Sale of Sugary Drinks on City Property
According to a directive issued by Mayor Gavin Newsom, all calorically sweetened beverages are banned from being sold in any vending machine on city property... - Coca-Cola Launches Social Media-fueled “Search For Happiness”
Okay, so Coca-Cola is sending three people on a massive world tour in search of happiness. Really? I. Don’t. Get. It. According to AdAge: Expedition... - Coca-Cola to Release Special Edition Avatar Can. I’m Impressed…or Am I?
So clearly the higher-ups at Coca-Cola read my skeptical blog about their social media-fueled search for happiness yesterday and immediately realized they screwed up. Enter... - Jeff Dorenbush Freaks Out Over the Coca-Cola Secret Recipe
So Mutineer Director of Operations Jeff Dorenbush sent me a frenzy of e-mails today regarding the secret recipe. Like a confused child that just found... - Big Brother Is Watching: Surveillance of Coca-Cola Employees Provokes Strike In Washington State
Around 5PM yesterday evening, approximately 500 Coca-Cola employees, from six “Teamster Local Unions” across Western Washington, went on strike as a result of the company’s...
Comments
Comments Leave a Comment
Request for photo removal.
Don’t hate cause you didn’t think of Vitamin Water first! :P I tried some of this a few days ago as it was the only thing left in the pop machine and it tasted well … watery? I wonder why ..
Any idea what these banned substances are?
I dont even follow baseball but this topic seems to be on every AM radio station in the country so I have had to hear about it for a week. What about the other hundred plus players that tested positive for some banned substances? I dont hear their names being yelled from the rooftops.
I like to drink water and take vitamins. Am I going to jail?
Hmmm , did Gatorade put them up to this?
Chuck: I was listening to 950 KJR today and apparently there is something of a space race between ESPN, Sports Illustrated, and other news organizations to get their hands on that last of names.