According to Louise Kiernan from the Chicago Tribune, you shouldn’t be reading this. At the opening session for the Symposium for Professional Wine Writers, Kiernan suggested that bloggers and writers step away from the screen and go out and have a life, and meet people (drinking wine optional but encouraged). Her presentation encompassed things to do less (work, write and make assumptions) and things to do more (ask questions – the harder the better and learn how to search court documents and doing FOIA requests, read and surf). Although some of this is a bit contradictory, it’s common sense. Reading other wine blogs has taught me things I have stolen and used and things I would never do even if water boarded. Among those soaking up this advice included Eric Asimov of the New York Times, Tyler Colman, author of “Wine Politics” and Alder Yarrow of Vinography.
So now we know how to write. Who are we writing for? John Gillespie of the Wine Marketing Council wielded a PowerPoint presentation on wine consumption broken down into demographics and percentage increases. Normally, PowerPoint makes my teeth grow sweaters but the data presented was useful and revelatory. Rather than babble about each slide, here are the coolest talking points:
Table wine consumption increased among adults 21 and older with incomes of $35,000 by 1.3 percent. The same percentage increase occurred in 2001, which was also a down year economically.
Millennials, people born between 1977 and 1998, consume imported wine as 41 percent of their consumption, higher than any other demographic group. My guess is that value imports from Chile, Argentina and elsewhere drive this since this generation didn’t grow up as wine snobs.
The Symposium for Professional Wine Writers also includes tastings, writing exercises and ends just in time for the Premiere Napa Valley auction.
Claudia Perry is a freelance writer who blogs at