Three Floyds Brewing Co.

The first thing that I noticed when I visited the Three Floyds website was the green garden gnome, named Alpha King, throwing gang signs. This alone was intriguing enough to ensure that I continue my exploration of the Three Floyds website. Moving further into the depths of gnomism, I clicked the “Three Floyds goes on the road” link, and I then saw The Dark Lord label. I’ve been captivated by it since the first time I saw it, it reminds me of a Frank Frazetta painting, the Dark Lord standing over the slain and generally kicking ass.

Not only does this brewery have some trippy artwork, it also has my favorite beer on the planet, Rabbid Rabbit Saison, a very unique Saison with a nose of French toast. If you ever visit Indiana or Illinois, where the beer is available, make it a point to take some home. The label of the Rabbid Rabbit depicts a large green rabbit accosting what looks like a gnome wearing a jesters hat, and if you look close at the rabbits basket one of the Easter eggs is painted with the image of death. The background of the label reminds me of a tie died t-shirt from the 70’s as if someone was on a bad trip while designing the label. A perfect example of great marketing and a great beer.

Related Posts

1. Mutineer Announces Collaboration Beer Project With New Holland Brewing
   Collaboration beers are hot. Crazy craft beers with odd ingredients are hotter. Crazy collaboration craft beers with odd ingredients are the hottest. New Holland Brewing...
2. Southern Tier Brewing Company at Rattle N Hum Bar NYC
   There are many advantages to living in the New York City metro area, and one of them is the quick rise of the craft beer...
3. Collaboration Trifecta: Olde Rabbit’s Foot
   Olde Rabbit’s Foot is a release that has been talked about for months, though little information was really known about it other than three things:...
4. Blue Point Brewing Company Introduces ‘Toxic Sludge’ Black IPA For The Birds
   “Our poor little beaked brethren think they are vacationing in the sunny Gulf but they are really flying straight into a disaster zone.” – Pete...
5. Odell Brewing Announces Limited Release Single Batch Double Pilsner
   Odell Brewing is back at it again, this time with their 2008 World Beer Cup silver medal winning Double Pilsner in hand. “Double Pilsner is...