In photo, left to right: Thea Dwelle of Luscious Lushe’s blog, Lisa de Bruin of Hahn Estates, Jeff “El Jefe” Stai of Twisted Oak Winery, Wine Mutineer Alan Kropf, Russ Beebe of the Winehiker blog
On December 7, Wine Mutineer Alan Kropf stopped by the Hahn Estates sales office in Napa, CA to participate in a session about wineries and bloggers collaborating. Cheers to the fine people at Hahn Estates for putting this on. In addition to Hahn’s new media guru Lisa de Bruin attending this session, Hahn President William Leigon, Winemaker Adam LaZarre, Director of Vineyard Operations Andy Mitchell, VP of Sales Evelyn Pool, and Lisa Adams-Walter from Public Relations also attended.
The event was an opportunity for wineries and bloggers to get together and chat about possible avenues of collaboration, with this goal being realized in some intense discussions about blogger credibility, conflicts of interest, and how to improve blogging as an overall medium.
I realize that this is probably of little interest to the casual drinker, but I have chosen to post about this to spotlight behind the scenes efforts being made to evolve and improve the world of wine blogging, which I think is most certainly of interest to the casual drinker. Hahn Estates is a world class producer of wine, and the blogging community is fortunate to have them as an ally.
If you attended and are not included on this list, email firstname.lastname@example.org and we’ll add you.