Best I can gather is that this ad is “concept art” trying to capture the feeling of what it is like to be an alcoholic. You see, Sean Connery is strolling out to his patio to hang out with his Doberman and do some sketching. He officially sketches for six seconds, looks to the Doberman for advice, and decides to forget the sketching and go straight to the booze. Heavenly music sets in, and after giving the bottle a fond look, he pours himself a glass. He swirls the ice around, and takes a slow sip. “Damn, I love alcohol, this is way more fun than sketching”, he thinks to himself with a raised eyebrow. The next shot shows his sketching papers blowing away and his pencils rolling off the table, as they have been replaced with Suntory Whisky.
While I’m strictly a professional and by no means an alcoholic, this has happened to me. I’ll sit down to do some writing on my computer, and I’ll have some absinthe. Instead of a Doberman, I’ll ask a Furby for advice on whether I should work or drink, and instead of my sketching supplies blowing away, I’ll throw random office supplies off the balcony and into the parking lot of the offices behind us.
Another difference between Sean Connery and me is that when he drinks he hits women, and when I drink women typically hit me. Everything else is virtually the same.