• Slide 2
  • Slide 4

Steve Heimoff = Arch Nemesis


This Unchecked Aggression Will Not Stand

Mr. Heimoff has drawn a line in the sand by neglecting to hold himself accountable regarding the false accusations he made in reference to the integrity of Mutineer Magazine and myself.

If you aren’t aware of the situation, you can bring yourself up to speed here.

He did technically reply, but I wouldn’t call it much of a response.

Steve Heimoff Situation November 2008 01

His response on his own blog was even more pathetic.

Steve Heimoff Situation November 2008 02

So I followed up and gave Steve another chance to be “happy to defend your positions as ardently as readers occasionally attack them.” This, believe it or not, was Steve’s big defense.

Steve Heimoff Situation November 2008 03

Yup. That’s it. His big defense was asking me a question. Steve would go on to comment on this blog (and situation) two more times, both of which were not addressed to me nor did they address my concerns, though it did require a follow-up comment by me.

Steve Heimoff Situation November 2008 04

Which leads us up to today. Though, not surprisingly, this comment is still awaiting moderation.

Steve Heimoff Situation November 2008 05

I have also tried to contact him via the e-mail link on his website. The quality standards of your website are in line with your standards for research, as my e-mail was returned because the address you have listed on your site doesn’t work.

Steve Heimoff Situation November 2008 06

How do you sleep at night sir? Oh, wait, I know, on the blasted reputations of your colleagues…


  1. Laurel | Wednesday, November 19, 2008

    He should write for FOX News.

  2. Voltron | Wednesday, November 19, 2008

    Steve Heimoff is to Mutineer Magazine, as evil King Zarkon is to Voltron.

    He’s lucky this is called Mutineer Magazine, and not Ninjaneer Magazine.

    If that were the case, lets just say it would have ended quickly, quietly, and with a lot more blood. haha

  3. Alan Kropf | Wednesday, November 19, 2008

    Ya, that’s exactly what we need, more of Steve Heimoff in mainstream media…

  4. Alan Kropf | Wednesday, November 19, 2008

    Ninjaneer = ninja that answers to no one = same as a maniac with a nuclear weapon = too powerful for anyone to control. It would be like driving a formula 1 car in a mall parking lot…

  5. Ron Washam, HMW | Wednesday, November 19, 2008


    What good is a talking about a nemesis without wit? You need to be more Jack Benny/Fred Allen about all this. All this strutting about like an injured peacock doesn’t do the reputation you’re so worried about any good. You and Steve are both reputable, knowledgeable wine guys. Anybody who reads your work understands that. What I don’t understand is why you take all of this so seriously. What do you have to gain? An apology? Be careful what you wish for, my friend, apologies often do more harm than good.

    Instead, wear the crown of hypocrite with pride! It’s what all the bigshot wine writers do! “Hey, look at me, I’m a Wine Advocate but I won’t tell you what wines suck–I can’t imagine why Consumer Reports tells you what cars fail crash tests–that’s plain foolish!” “Hey, I work for Wine Enthusiast, I’m a serious journalist, God knows I’d never give a good review for a week in a private house with a spectacular view and dinner at Michelin starred restaurants every night!”

    When others in your biz take pot shots at you, that’s how you know you’re doing something right. I sure wish someone would attack me!

  6. Alan Kropf | Wednesday, November 19, 2008

    That’s the thing Ron. This situation is so fundamentally absurd and ridiculous that no additional wit or humor is needed. It’s like bacon wrapped bacon.

    I have very few arch-nemesis’s: LA parking enforcement officers, Marvin Shanken, and Steve Heimoff are really all who come to mind. I’d say the person that took the McRib off McDonald’s menu, but that has since returned, so those wounds have healed.

    Also, believe it or not, I am trying to evolve beverage journalism, not lower my standards to the level of my competitors. Beverage journalists are some of the luckiest SOB’s on the planet, yet they can’t get over themselves enough to realize that they are failing the industry they are supposed to be serving.

    There is so much snobbery and negativity, when the truth is that no one really knows all that much about the things we write about. We can pretend like we do, but really we are just observers, at least we should be. Wine ratings don’t cover beverage culture, they try and become it, like a war zone journalist planting bombs and then covering the story. It’s stupid, and I’m not going to play that way. Maybe that makes me naive, and maybe that is not the best political move to make, but I’m in fine beverage business, not politics, and Steve Heimoff can go, well, fly a kite for all I care, because in the upcoming issue of Mutineer Magazine I’m writing about a bunch of wine bloggers that do give a damn, that do have respect for fine beverage, and that are producing quality writing about fine beverage (not to mention they don’t rip on their colleagues in bombastic displays of ignorance).

    Wow, I just went on a tirade. Hopefully there was enough wit in there to please your palate, though you do seek wit like I seek women, so it may be impossible for me to satisfy your wit fix…thanks for your always entertaining and thoughtful comment.

  7. Ron Washam, HMW | Wednesday, November 19, 2008

    Well said, Alan, but you may have missed your own point. Yes, Steve Heimoff can go fly a kite–which certainly doesn’t require you commenting about said kite-flying. And exalting him, or anyone, as a nemesis is a waste of your time. Go ahead, evolve beverage journalism (though evolution is a pretty slow process unless you’re talking about fruit flies–and, come to think of it, you just might be talking about fruit flies), it’s a worthy calling. You’ll eventually find your audience. But if it’s negativity in blogging you decry (“bombastic displays of ignorance”), don’t engage in it yourself–there are better things to be spending your time on.

    Me, I just love the current state of wine journalism–it gives me endless material for my own nonsense.

    How the hell did I get into this?

  8. Alan Kropf | Wednesday, November 19, 2008

    “bombastic displays of ignorance” is objective journalism as far as I’m concerned. The funny thing is that I don’t have anything personal against Heimoff, I just want to at the very least establish a dialogue with him about this. He said he would defend his accusations, but has yet to do so.

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