Snow[fall] Rising
JJ Bagley / Friday, November 21, 2008
Photo from 8Asians.com
Bud Light has been the best selling beer in the world with a 16% market share since 2001, but this title is soon to fall. You might think that the new “King of Beers” is another one of America’s industrialized lagers, but you would be wrong.
The new champion of beer is one you’ve probably never heard of – Snow, which is a Chinese lager. It was neck and neck with Bud Light last year and is now thought to have outsold the American giant already for this year. With 1.3 billion people in China, the brewery has the potential to outsell any other company in the world by a long shot. Not only does Snow come in cans, but it has a pull-tab, so retro. Read the full article at The Wall Street Journal.
Related Posts
- Raspberry Ale Turns Snow White Into a Ho
Jamieson Brewery, located in Victoria, Australia wants you to know that their Raspberry Ale is not too sweet. That’s why they’ve re-imagined Snow White... - Coca-Cola Gets Shut Down by the Chinese Government
Coke President/CEO Muhtar Kent speaking in Shanghai According to a report by Normandy Madden and Natalie Zmuda of Advertising Age, “China’s leaders are eager... - Pulpy Minute Maid Juice Taking China “By Storm”
It’s true. Pulpy Minute Maid is taking over China in a pulp fueled frenzy. According to a 3 Minute AdAge – Coke’s Pulp-Heavy Juice... - Coca-Cola & Pepsi vs. the Chinese Environment
Yahoo News reporting on Coca-Cola and PepsiCo’s environmental impact on China: “among the top 12 factories causing major water pollution in China’s capital, the... - Spuds MacKenzie: An American Institution
Spuds MacKenzie was like a marketing super soldier. Spuds made his world premier during a super bowl ad, and soon skyrocketed to doggie stardom....
I was gonna say that I’ll stick with Sapporo, but if I recall correctly, that is from Japan.
What’s with other countries naming things weird? In Iraq, they have laundry detergent called Barf. :/