Snow[fall] Rising

Photo from 8Asians.com

Bud Light has been the best selling beer in the world with a 16% market share since 2001, but this title is soon to fall. You might think that the new “King of Beers” is another one of America’s industrialized lagers, but you would be wrong.

The new champion of beer is one you’ve probably never heard of – Snow, which is a Chinese lager. It was neck and neck with Bud Light last year and is now thought to have outsold the American giant already for this year. With 1.3 billion people in China, the brewery has the potential to outsell any other company in the world by a long shot. Not only does Snow come in cans, but it has a pull-tab, so retro. Read the full article at The Wall Street Journal.

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