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(rī)1 Whiskey…Even the Name is Complex


Rye One Whiskey

Check out this new “ultra-premium” whiskey being offered by Beam Global Spirits & Wine, “Rye One”. I’m gonna be honest, as kitchy as the logo is, it is confusing as hell.

The official press release makes no mention of where or how this spirit is produced, and who actually produces it, but these are details of little concern to the modern beverage journalist I suppose. There is adequate focus on the logo and concept behind this new product, but little else. Have we entered such an era of Branding that we’ve lost sight of what is important?

And for those of you out there that don’t think Rye One is intense enough for you, just wait, Rye Two and Rye Three are apparently on the way.

I really don’t mean to knock this whiskey, I haven’t even tried it, I just find the press release fascinating. My guess is that this is what beverage journalists have been wanting in term of press releases, so that is what companies are giving them.

Well guess what? There is a new sheriff in town, Mutineer Magazine, and we want to get under the skin of branding and BS and bring beverage journalism back to the people!

Check out the official press release for yourself here.


  1. JJ Bagley | Monday, November 3, 2008

    At first I thought well its a Jim Beam product right? Then I looked up Beam Global Spirits and Wine and was totally confused. Who produces this, where, is it small batch or a large industrial product? What exactly is a rye whiskey, how does it differ from any other whiskey? If these questions aren’t answered in the press release where are they answered? What the hell is going on here?

  2. Alan Kropf | Monday, November 3, 2008

    That is what I’m talking about!

  3. Mike | Monday, November 3, 2008

    Hey Alan,

    Thanks for your post. We are totally listening to you and your readers thoughts and concerns. We will totally take your
    feedback into consideration as we move forward in building this new product.

    And we hear you also JJ. We are pulling all of the great user feedback together and will use it to make the message more clear as we move forward. Thank you so much and I’m glad to see you focusing on bring real journalism back to the people.

  4. Alan Kropf | Tuesday, November 4, 2008

    Thanks for the encouragement Mike. We are intrigued by Rye One, as evidenced by our posting of it on our blog, and we are excited to see how the whiskey does. Keep in touch!

  5. Drew | Tuesday, November 4, 2008

    I initially thought it was a Jim Beam product as well, but interesting none the less and I’ll see if I can find it in my area.

  6. FiL CAPONE | Wednesday, November 5, 2008

    Usually this extreme emphasis on label and branding guarantees that this product will only land in VIP clubs and Hip Hop places, should a celebrity endorse it – and by “endore” I mean acquire 25% stock in the company.

    I personally would endorse it for only 18% of the company. The offer is on the bar counter fellas.

  7. Alan Kropf | Wednesday, November 5, 2008

    That is an epic observation…only time will tell…

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