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Playboy Wine


Playboy Wine, February 1962

Playboy is teaming up with wineries to get Playboy cover girls from the 60’s and 70’s onto wine labels. This idea sounds infallible to me. Winery partners include Schug, St. Supery, Gargiulo and Janzen.

Playboy Wine, July 1964

Playboy Wine, March 1967

Playboy Wine, March 1975

Adam Smith would be proud. The wineries are doing what they know best, and Playboy is doing what it knows best, creating a bottle of wine that I think of being more of a tribute to everything awesome in the universe.

The project was inspired by the success of Marilyn Wines’ partnership with Playboy in which they featured Marilyn Monroe’s centerfold from the inaugural 1953 issue of Playboy, which unsurprisingly was really popular.


  1. Mateo | Monday, November 3, 2008

    I love Playboy and I love wine. It’s a win-win situation.

  2. Alan | Monday, November 3, 2008

    It’s great to see classic ladies back in vogue, and on wine bottles none the less. Way to go!

  3. Julie | Monday, November 3, 2008

    The classic ladies comment came from me. Go figure.

  4. Alan Kropf | Tuesday, November 4, 2008

    Yes, WAY TO GO!

  5. Alexander Andrawes | Friday, November 21, 2008

    Just found this article and wanted to say thank you to our supporters. The scores are in and the Sette Ponti Oreno scored #15 top 100 wines of 2008 by Wine Spectator. The list of wines we got for this are phenomenal as are the covers that were selected by the winemakers. – Alex Andrawes, CEO, Playboywines | Wines.com | Personal Wine

  6. sophia | Tuesday, February 10, 2009

    I do not read Playboy but I must say this is a very cool wine collection! I especially love that the labels are vintage.

  7. Playboy Wine Collection | winetimes | Monday, May 31, 2010

    […] Playboy Wines come in 12 month subscriptions, just like the infamous magazine. […]

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